Job Description

Digital Marketing Manager

ROLES & RESPONSIBILITIES :

- Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.

- Build and maintain our social media presence.

- Measure the overall ROI and KPIs of all digital marketing campaigns.

- Identify current marketing trends and insights.

- Optimize the costs and campaign performance based on these insights.

- Develop creative digital marketing growth strategies.

- Plan, execute and measure conversion tests to create strategic planning accordingly.

- Work with internal teams to create landing pages and improve the consumer experience.

- Use your analytical abilities to assess the experience of our audience over multiple channels.

- Help in setting and optimizing marketing funnels (e.g. , click funnel, conversion funnel, etc.).

EDUCATION & TRAINING :

- Bachelor's degree/PG in Marketing, Information Technology or related field.

- Proven 4+years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department

SKILLS & ABILITIES :

- Working knowledge of leading and managing SEO/SEM campaigns.

- Certification of Advanced Digital Media Marketing will be preferred.

- Ability to identify target audiences and devising effective campaigns.

- Working experience in optimizing landing pages and user funnels.

- Familiar with website analytics tools like Semrush etc.

- Good knowledge of ad serving tools like Epom, DART, Aglare, Adzerk, etc.

- Outstanding experience in setting up and optimizing Google Adwords campaigns.

- Exceptional knowledge of content management and email marketing software.

- Good understanding of social media and display advertising platforms.

- Great interpersonal skills.

- Exceptional oral and written communication skills.

- Ability to work in a team or individually as and when required.

- Ability to manage and handle multiple tasks.

- Outstanding problem-solving skills.

- Exceptional attention to detail.

- Good time management abilities.

- Strong decision-making skills.