Job Description

Profile Name:- PPC Google Ads Executive Location:- Phase-8 b, Mohali, Punjab Experience:-6 months-1 year (Must have on -site working experience). :- Key Responsibilities:

• Campaign Planning: Develop and implement PPC strategies and campaigns aligned with business goals and budget constraints.
• Keyword Research: Conduct in-depth keyword research to identify relevant keywords and phrases for advertising.
• Ad Creation: Write compelling ad copy and design visually appealing ad creatives for various platforms.
• Bid Management: Monitor and adjust bidding strategies to ensure cost-effective campaigns while achieving desired results.
• Ad Campaign Setup: Set up and configure campaigns, ad groups, and ad extensions in advertising platforms (e.g., Google Ads, Microsoft Advertising).
• Ad Performance Monitoring: Continuously monitor campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
• A/B Testing: Conduct A/B tests on ad elements (e.g., headlines, ad copy, landing pages) to optimize performance.
• Quality Score Improvement: Work to improve the quality score of ads by enhancing landing pages, ad relevance, and click-through rates.
• Budget Management: Manage daily, weekly, and monthly budgets to ensure efficient allocation of resources.
• Reporting: Generate regular reports on campaign performance, outlining key metrics and recommendations for improvement.
• Conversion Tracking: Implement and manage conversion tracking to measure the effectiveness of campaigns and make data-driven decisions.
• Ad Platform Updates: Stay updated with changes and updates to advertising platforms and algorithms, adapting strategies accordingly.

Qualifications and Skills:

• Bachelor\'s degree in marketing, advertising, or a related field.
• Proven experience managing PPC campaigns in Google ads.
• Proficiency in using PPC tools and analytics platforms.

Job Types: Full-time, Permanent Pay: \xe2\x82\xb912,000.00 - \xe2\x82\xb916,000.00 per month Schedule:

• Day shift
• Monday to Friday
• Morning shift

Experience:

• PPC Campaign Management: 1 year (Required)
• Google Ads: 1 year (Required)

Ability to Commute:

• Mohali, Punjab (Required)

Ability to Relocate:

• Mohali, Punjab: Relocate before starting work (Required)

Work Location: In person Speak with the employer
+91 8219286846