Job Description

Roles and Responsibilities:

• The ideal team member will be responsible for driving business results for clients through digital marketing

• Analyse Campaign Requirements

• Create Campaign Strategy

• Identify the Right Targeting Methods

• Prepare Ad Content and Creatives

• Setup Landing Pages

• Setup Campaign

• Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients.

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

• Be involved in keyword selection and audience targeting

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

• Generate and Share Reports

• Participate in forming effective paid search strategies

• Launch and optimize various PPC campaigns

• Oversee accounts on search platforms (e.g. Google Ads, Bing Ads)

• Monitor budget and adjust bids to gain better ROI

• Track KPIs to assess performance and pinpoint issues

• Produce reports for management (e.g. dashboards)

• Write attractive and concise copy for adverts

• Suggest and develop new campaigns across multiple channels

• Maintain partnerships with PPC ad platforms and vendors

• Find ways to reduce the risk of click fraud

• Keep abreast of PPC and SEM trends.

Requirements:

• Strong knowledge of Google Analytics (Google Ads) preferred.

• Exceptional written and spoken communication.

• Exceptional attention to detail.

• Excellent organizational and project management skills.

• Bachelor's degree in marketing, communications, or related field.

• Excellent analytical & problem-solving skills.

• Experience working with globally distributed stakeholders.

• Handled budget of minimum 7l-10l

• Should have worked with various clients – real estate, ecommerce, B2B, B2C

Skills Required