Job Description

Create and manage Pay Per Click (PPC) campaigns across search and contextual networks for multiple search engines including Google Adwords, Yahoo and MSN.
Develop lists of potential key words/phrases by understanding the marketplace, using keyword research tools like Google Keywords Tool, Keyword Tracker, Keyword Discovery, competitor evaluation, and client interaction.
Write ads and test alternate wordings to improve conversion rates.
Expand campaigns and increase effectiveness by continually monitoring, testing and updating ad placements as necessary.
Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency.
Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
Working knowledge of managing Paid Campaigns on Linked In, Facebook & similar Social Platforms and Affiliate Marketing Channels would be a great plus.
Salary: Not Disclosed by Recruiter
Industry: Media / Entertainment / Internet
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category: Online/Digital Marketing
Role: Search Engine Marketing/SEM Specialist
Any Graduate.
3+ years hands on experience in managing paid campaigns search campaigns
Minimum 2 years experience in Client Communication, Project Strategizing and Team Management.
Well versed with all aspects of Data and Web Analytics, studying Customer Behavior, Competition Analysis and Reporting.
Strong skills with customer centric documentation and presentation.
Ability to meet marketing initiatives under strict deadlines, work well under pressure, and handle multiple projects simultaneously
Very strong analytical and technical skills to optimize ROI
Strong verbal, written, and interpersonal communication skills
Education-
UG: Any Graduate - Any Specialization
PG: Any Postgraduate
Doctorate: Any Doctorate - Any SpecializationJob Type: Full-timeSalary: ?350,000.00 - ?700,000.00 per yearJadwal:

• Day shift

• Pune, Pune - 411040, Maharashtra: Reliably commute or planning to relocate before starting work (Required)