Job Description

PPC Analyst/ Strategist Roles and Responsibilities :  - Use a data-driven approach via web analytics for monitoring and reporting of paid media campaigns - Interface with account managers, and strategic leads to deliver for clients across a wide array of industries - Work collaboratively with team members to create, implement, and measure online marketing campaigns - Develop multi-channel paid digital media marketing campaigns and strategies, including search, display, discovery, performance Max, paid social video and mobile - Daily monitoring of campaign management of paid social and/or search campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities. - Experience with setting and managing to CPL / CPA targets in Google Ads, Facebook or other platforms - Proven ability to construct a proper A/B testing approach from hypothesis generation through data gathering and conclusions - Familiarity with how digital ads are served and tracked using pixels, URL parameters, etc. - Perform On page and Off page SEO optimizations : keyword research, content gap analysis, meta data optimizations and competitive research - Manage day-to-day paid media accounts and vendors - Develop strategies to increase lead volume, decrease cost per acquisition and out-maneuver competition in a highly competitive market - Strong ability to communicate to a diverse set of teams; use data and insight to make a case for what you need to be successfulDesired Candidate Profile :  - Ability to work in a fast-paced environment - Being highly detail-oriented with high ownership - Preferred experience range of 2-3 years - Ability to work across teams and manage requirements across the organization (ref:updazz.com)