Job Description

PPC Executive - We are looking for a PPC (Pay Per Click) Executive to run PPC campaigns and monitor paid search budgets at Delhi Location.About Company : - ANJ Creations Pvt Ltd is an ISO 9001, 27001, Cmmi Level 3, AIR empaneled, DAVP empaneled (Print, Multimedia) & full INS Accredited agency with its corporate office in New Delhi and branches in Mumbai, Lucknow, Allahabad, Jaipur & Tripura. We are a forward-thinking advertising team looking for passionate PPC specialists with creative ideas, zeal to learn and an excellent eye for detail. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.Responsibilities : - Participate in forming effective paid search strategies- Launch and optimize various PPC campaigns- Oversee accounts on search platforms (e.g. Google AdWords, Bing)- Be involved in keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.g. dashboards)- Suggest and develop new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors- Find ways to reduce risk of click fraud- Keep well-informed of PPC and SEM trendsRequirements :- Proven experience as a PPC Manager or Digital Marketing Specialist- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus- Experience in data analysis and reporting- Knowledge of SEO and digital marketing concepts- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred- Working knowledge of analytics tools (Google Analytics, Tableau, etc.)- Understanding of HTML and XML is a plus- Proficient in MS Office (particularly Excel)- Excellent communication skills- Analytical thinking skillsLocation : DelhiWork from office (ref:updazz.com)