Job Description

Position Overview: We are seeking a highly skilled and motivated PPC (Pay-Per-Click) Specialist to join our dynamic marketing team. The ideal candidate is passionate about digital advertising, possesses a deep understanding of PPC platforms, and has a proven track record of driving successful campaigns. As a PPC Specialist, you will play a crucial role in optimizing our online presence and achieving our business goals through strategic paid advertising efforts. This position will oversee our Google Ads, eBay Promoted Listings, and Walmart Advertising campaigns. Responsibilities: Campaign Strategy and Management: Develop and implement effective PPC strategies to achieve specific marketing objectives, such as lead generation, conversion optimization, and brand awareness. Conduct thorough keyword research and analysis to identify high-potential keywords and negative keywords for campaigns. Create, manage, and optimize PPC campaigns across various platforms, including Google Ads and marketplace advertising platforms. Monitor campaign performance, regularly analyze data, and adjust bidding, targeting, and ad copy to ensure optimal results. Keyword and Ad Copy Development: Write compelling and relevant ad copy that resonates with target audiences and encourages click-throughs and conversions. A/B test ad variations to identify the most effective messaging and design elements. Conduct ongoing competitive analysis to stay informed about industry trends and adjust strategies accordingly. Budget Management: Set and manage PPC budgets for various campaigns, ensuring maximum ROI while staying within allocated budgets. Monitor spending, adjust bids, and reallocate budget as necessary to achieve campaign goals. Conversion Tracking and Analysis: Implement and manage conversion tracking tools to measure the effectiveness of campaigns and optimize for conversions. Provide regular reports and insights on campaign performance, highlighting key metrics and recommending actionable improvements. Collaboration and Communication: Work closely with cross-functional teams, including store managers, marketing, and website teams to align PPC strategies with overall marketing initiatives. Communicate campaign objectives, performance updates, and recommendations to stakeholders in a clear and concise manner. If you are a data-driven and results-oriented individual with a passion for digital marketing, we encourage you to apply for this exciting PPC Specialist role. Join our team and contribute to our success as we continue to drive impactful online advertising campaigns and achieve our business objectives.

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