This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey
Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy
Driving significant ROI improvement basis deep analytics, understanding user journey and capabilities of the channel
Improving conversion on the website / app by analysing the entire conversion funnel. Initiatives can fall either in marketing domain or tech domain
Creating / vetting dashboards on a day-to-day basis for driving improvement, checking on breakages that might have taken place and rectifying if any
Desired Skills and Functional Experience
4+ years of relevant work experience in digital marketing and analytics
Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM,
Remarketing, app downloads campaigns
Experience in driving conversions on e-commerce website / app
Proficiency with Google Adwords, Facebook Ads Manager, MS Excel, Google Analytics, SQL, Blueshift or other DM tools
Omni - channel marketing experience is a plus
Ability to thrive in a fast - paced environment, and to manage multiple, competing priorities simultaneously
An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has deep understanding of digital marketing, and is keen on deep consumer behaviour analytics
Job Type: Full-timeSalary: ?8,086.00 - ?24,822.66 per monthSchedule:
Day shift
Education:
Bachelor's (Preferred)
Experience:
Digital marketing: 5 years (Required)
Speak with the employer +91 9929881500
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