Performance Marketing
Year Kolkata, West Bengal, India
Job Description
Position Overview:
We are seeking a highly skilled and experienced Performance Marketer to join our team. As a Performance Marketer, you will be responsible for developing and implementing effective marketing strategies across various platforms, with a focus on Instagram and Facebook ads, as well as Google ads. Additionally, you will utilize Google Analytics to track and analyze campaign performance, optimize results, and provide valuable insights to drive business growth. This role requires a deep understanding of digital marketing, strong analytical abilities, and a passion for delivering exceptional results.Responsibilities
- Develop and execute comprehensive performance marketing strategies, primarily focusing on Instagram and Facebook ads, as well as Google ads.
- Conduct thorough research and analysis to identify target audiences, optimize ad targeting, and maximize campaign effectiveness.
- Create, manage, and optimize advertising campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
- Continuously monitor and analyze campaign performance using Google Analytics, providing timely and actionable insights to enhance overall marketing efforts.
- Implement A/B testing methodologies to evaluate ad creatives, copy, and landing pages, and iterate based on data-driven results.
- Collaborate closely with cross-functional teams, including design, content, and development, to ensure cohesive and impactful campaigns.
- Stay up-to-date with industry trends, platform updates, and emerging marketing technologies to drive innovation and maintain a competitive edge.
- Identify opportunities for growth and improvement, and recommend strategic optimizations to enhance campaign performance and ROI.
- Track and report on key performance metrics, providing regular updates to stakeholders and senior management.
- Stay informed about regulatory requirements and industry best practices to ensure compliance and mitigate risks associated with digital advertising.
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Job Detail
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Job IdJD3100203
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKolkata, West Bengal, India
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EducationNot mentioned
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ExperienceYear