Performance Marketer
Year Delhi, Delhi, India
Job Description
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Performance Marketer (Roles & Responsibilities) :-
- Campaign Strategy and Planning:
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Identify target audiences and segment them for more effective targeting.
- Plan and execute campaigns across various channels, such as paid search, social media, email, and display advertising.
- Data Analysis and Reporting:
- Utilize analytics tools to gather, analyze, and interpret data for campaign performance.
- Generate regular reports on key metrics and provide insights into trends, successes, and areas for improvement.
- Adjust strategies based on data-driven findings to optimize campaign performance.
- Budget Management:
- Allocate and manage budgets effectively across different campaigns and channels.
- Continuously monitor spending and adjust allocations based on performance and ROI.
- Ad Creation and Optimization:
- Develop compelling ad creatives and copy that resonate with the target audience.
- Conduct A/B testing to optimize ad performance, including testing different ad formats, messaging, and visuals.
- Keyword Research and Optimization (for PPC):
- Conduct thorough keyword research to identify relevant terms for paid search campaigns.
- Constantly optimize and refine keyword lists to improve ad relevance and reduce costs.
- Conversion Rate Optimization (CRO):
- Implement strategies to improve website and landing page conversion rates.
- Test and optimize elements such as page layout, content, and calls-to-action to enhance user experience and drive conversions.
- Audience Targeting and Segmentation:
- Define and refine audience segments based on demographics, behavior, and other relevant factors.
- Tailor campaigns to specific audience segments for more personalized and effective messaging.
- Marketing Technology Utilization:
- Stay updated on the latest marketing technologies and tools to enhance campaign efficiency.
- Implement and leverage marketing automation tools for tasks such as email marketing and lead nurturing.
- Collaboration with Cross-Functional Teams:
- Work closely with other marketing teams, sales, and product teams to align marketing efforts with broader business strategies.
- Collaborate with creative teams for the development of marketing assets.
- Stay Informed about Industry Trends:
- Keep abreast of industry trends, emerging technologies, and changes in consumer behavior.
- Apply insights gained from industry trends to enhance marketing strategies.
- Health insurance
- Provident Fund
- Day shift
- total work: 4 years (Preferred)
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Job Detail
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Job IdJD3296770
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDelhi, Delhi, India
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EducationNot mentioned
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ExperienceYear