Job Description

Performance Marketer - We are building a platform for millennial moms to surround them with support at every step of their parenting journey, right from planning a baby to 12 years of child. Their nuclear family status and dual role of professional life & managing home make them hard-pressed for time. On top of it, their parenting journey is broken and time consuming - they discover on social, research on google ( only to get overwhelmed ! ) and buy online / offline. - We want to become their trusted 24- 7 buddy and make everything available at a click of a button. Having said that, we have to walk many miles along with the moms to understand their small little needs, happy moments, stressful times etc. before we reach the stage where BeingTheParent becomes their de-facto first port of call for anything and everything on parenting.- With 72k babies born every day and increasing number of working mothers in urban nuclear India, our vision is to create a world of healthy pregnancies, thriving children and confident parents.Founded by ex-3M, Gillette, Cargill folks, we have made some progress so far :- 2 Million hits on the content site since going live in early 2021- App v1.0 has just gone live- Raised 2 rounds of investmentIs this You ?Must Have :- You have run paid ads on Google, Facebook, Instagram, dv360, programmatic and affiliate channels- You have optimised ad campaigns across all marketing channels towards - You have hands on experience in App Marketing ( Android & IOS )- You have done A/B testing for creative and copy.- You have analysed funnels and trends to uncover patterns and insights- You have managed budgets to deliver on KPIsGood To Have :- You are familiar with Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/Posthog etc.- You know how to read data to arrive at insights & decisions- You have done A/B testing for product flow.Requirements :- Come with 1-2 years of experience working in performance marketing for consumer internet product- You have a degree in Marketing or Engineering. (ref:updazz.com)