A pay-per-click (PPC) manager is responsible for managing and optimizing a company\'s PPC advertising campaigns. Their main responsibilities include: Conducting keyword research: The PPC manager identifies keywords and search terms that are relevant to the company\'s products or services, and uses them to create targeted PPC campaigns. Creating ad copy: The PPC manager writes ad copy that will attract potential customers and encourage them to click on the ads. Setting up and managing campaigns: The PPC manager sets up and manages PPC campaigns on various platforms such as Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn. They monitor the performance of these campaigns and make changes to optimize their effectiveness. Analyzing data: The PPC manager analyzes data on the performance of PPC campaigns, including metrics like click-through rates, conversion rates, and return on investment (ROI). Budget management: The PPC manager manages the budget for PPC campaigns, ensuring that they are cost-effective and that the company gets a good ROI. Staying up-to-date: The PPC manager stays up-to-date with the latest trends and best practices in PPC advertising, and implements new strategies and tools as needed. Overall, the PPC manager plays a crucial role in helping a company to increase its online visibility, drive traffic to its website, and generate leads and sales through targeted advertising campaigns. Job Types: Full-time, Part-time, Contractual / Temporary Pay: 99,549.43 - 949,659.73 per month Schedule:
Evening shift
Monday to Friday
Morning shift
Night shift
Experience:
total work: 1 year (Preferred)
Work Location: Remote
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