Job Description

Pardot Lead

About the role:

As a Pardot Lead, you will be leading Pardot implementations, involved across the entire project lifecycle, including presales and discovery. An integral part of your role will be working with clients to further maximize their usage of Pardot. You will act as a trusted source of knowledge to advise clients in line with Pardot best practice and its growing number of capabilities to ultimately build a vision for their Pardot usage roadmap.

Responsibilities

This is a varied delivery role, with the following responsibilities:

• Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
• Certified Pardot Specialist.
• Should have hands on skill in Form Assembly, Form Stack + Pardot form handlers + HTML+ CSS+ Javascript
• Lead requirements gathering, solution design, and contributing to statements of work.
• Should be handling a team and mentoring them Technically.
• Communicate project outcomes to client-side project stakeholders,
• Conduct user training and actively promote user adoption of Pardot,
• Design, implement, and monitor for automated campaigns across email and web, and advise clients on how to optimize further.
• Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
• Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.
• Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
• Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
• Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)

• Total 8+ years of experience in delivering Salesforce projects and At least 3 years' experience in delivering marketing automation projects using Pardot.
• Successfully completed at least four Pardot implementations
• At least 3 years experience working hands-on with Pardot,
• Certified Pardot Specialist
• Certified Pardot Consultant