Job Description

Site Name: Vietnam - Ho Chi Minh City, Bengaluru Luxor North Tower Posted Date: Sep 19 2023 Working location: Ho Chi Minh City. Non- Vietnamese candidate might be requested to re-locate. The Omnichannel (OC) Lead will lead a team of 5-10 to drive the OC transformation across the organization. He/she will support the design of OC campaigns, drive the deployment of new channels or platform and development of innovative content, and monitor campaign effectiveness to provide best-in-class customer experience through OC excellence. This Omnichannel (OC) Lead role will provide the opportunity to lead key activities to progress career. These responsibilities include some of the following: OC Strategy and Roadmap Understands and implements organization\'s OC vision, strategy, and roadmap, acting as a trusted advisor to ensure seamless & integrated customer experience Leads the strategic design, and delivery of OC customer experiences, working closely with the Brand, Marketing, Field Force & Medical teams Supports the development of data-driven, personalized customer journeys and monitors its implementation Oversees the content strategy and supports personalization of content based on local HCP needs/preferences. Shares inputs to evolve OC approach to customer engagement by enabling the right capabilities that facilitate a fully integrated channel & content strategy. Advocates OC best practices across the organization, ensuring continuity, unified messaging, and a quality customer experience across all OC touchpoints Cross-functional Collaboration and Stakeholder Management Works closely with BUDs / country leadership team to align on OC strategy and roadmap with overall business objectives, and monitor progress against defined targets Partners with relevant local and regional teams to evaluate and implement the digital solutions that enables seamless customer engagement Defines and co-develops integrated campaign strategies and channel strategies with the brand teams, to support brand objectives Acts as a bridge between Business and Tech, translating the business requirements into technology builds and oversees the development of suitable Tech solutions to help meet business needs Customer Insights & Analytics Shares recommendations on customer experience KPI tracking, and reporting based on the local context aligned with defined business objectives supports in optimizing OC performance and maximizing the outcomes Tracks and shares external trends with relevant teams to further enhance GSK\'s OC ambition collaborates with Marketing to develop innovative, effective, and efficient solutions that cater to evolving market dynamics Maintains oversight of evolving marketplace conditions as well as the competitive landscape continuously seeks and leverages innovative customer engagement techniques to bring new ways of thinking/CX mindset to the brand teams Responsible for monitoring the performance and effectiveness of OC campaigns in the LOC Project Management Manages the projects for key OC initiatives develops project plans and coordinates local marketing execution based on defined strategy and KPIs Provides strategic guidance and supports the implementation of the OC plans, ensuring strict compliance with local guidelines Manages issues/concerns/risks related to OC execution and ensures its timely resolution Why you Experience & Educational Qualifications: Bachelor\'s Degree in Marketing or any other related discipline. MBA preferred. 15+ years of directly related or relevant experience, preferably in omnichannel marketing, digital marketing, or customer engagement. Diverse industry experience will be preferred. Experience of digital transformation and strong leadership acumen is expected. Preferred Certifications: Digital Marketing Certifications Data Analytics Certifications Project Management Certifications Skills & Knowledge: Technical Skills: Experience Management Channel Strategy & Management Comms. Strategy & Planning Campaign Design & Planning Performance Analysis Customer Solutions Designing Content Strategy Digital Marketing Marketing Analytics & Customer Insights Biz Tech Behavioral Skills: Leadership Skills Team Management Coaching and Mentoring Effective Communication Solution Oriented Tools Knowledge: MS Office suite Web Analytics tools like Google Analytics CRMs like Veeva, Salesforce Marketing automation tools like SFMC, Pardot .LI-GSK #OCLead Why GSK Why Us GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\'s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK\'s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

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