Job Description

Creates & manages a unified HCP view by consolidating and analyzing data from various sources to drive business decisions and improve customer engagement Understands customer experience management and provides relevant insights in order to deliver a meaningful and consistent CX across all touchpoints Performance Tracking & Reporting Leads OC analytics work including development of OC lead & lag metrics/KPIs, assessment of content, channel performance, analysis of customer behavior with streamlined reporting and tracking mechanism Develops and executes short and long-term measurement plans for proposed campaigns tactics, partnering with other key stakeholders as needed Measures the performance of OC campaigns across engagement channels and suggests ways to improve the campaign effectiveness / channel ROI Develops data-driven dashboards with near real-time tracking to monitor the performance of various OC initiatives, leveraging BI tools Analyzes CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling Assists in development and implementation of data-driven marketing campaigns, analyzing results to optimize campaigns and drive additional revenue opportunities Setups and designs A/B testing, performs scenario analysis and other deep dive analyses to address business questions related to OC execution and impact Stakeholder Management Provides analytics inputs/insights to other stakeholders in the local country team to improve the OC campaigns & content effectiveness and channel selection/prioritization for enhanced customer experience Project Management & Support Partners with internal COEs to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities Develops OC analytics related best-practices and actively brings them to markets in collaboration with global and regional teams to accelerate Brand team s capabilities to cultivate a rapid iteration of content & campaign for enhanced CX Drives integration of OC dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience Experience & Educational Qualifications: Bachelor s Degree in Statistics, Marketing, or any other related discipline. 8+ years of directly related or relevant experience, preferably in analytics, business intelligence and data science. Preferred Certifications: Digital Marketing Certifications Data Analytics Certifications Project Management Certifications Skills & Knowledge Technical Skills: Market & Customer Intelligence Cross-Channel Analytics Campaign Analytics & Reporting Marketing Analytics & Customer Insights Customer Master Data Management Predictive Modelling Dashboarding and Analysis Content Analytics Customer Experience Management KPI Reporting & Monitoring Behavioral Skills: Collaboration Detail Oriented Problem Solving Decision Making Stakeholder Management Tools Knowledge: MS Office suite Data Visualization tools like Tableau, Power BI Programming Languages like R, Python CRMs like Veeva, Salesforce Data tools like Claravine Database Activity Monitoring (DAM) tools Marketing automation tools like SFMC, Pardot Web Analytics tools like Google Analytics

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