The role will essentially be to drive product marketing initiatives and enable the 4BU's and key functions to achieve their goal- (Support Sales, BG, CPS, and Product) and lead the Global Brand Initiatives. Some of the responsibilities that this position will undertake are listed below :
- Should be able to handle Brand and communication (Internal branding, Corporate communications & Design, and content support)
- Own and manage the website content and appearance to reflect Brand Mystifly to all external stakeholders.
- Disseminate news and information from Mystifly on public news platforms through press releases, guest publishing, contributing to newsletters, etc.
- Specific mailer campaigns/LinkedIn campaigns to prospective clients
- Region-specific collaterals / technical documentation like whitepapers
- Emails/newsletters about the latest offers, routes, etc- for Account Management and CPS teams
- Support Product Teams in planning and executing communications about product launches, upgrades, and releases.
- Integrate all other systems with Hubspot where applicable - Website, Blogs, Product, etc.
- Conceptualize and maintain brand identity across merchandizes, business cards, and business stationery.
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