Job Description

This is a remote position.Job Title: Marketing Specialist Intern (Google Ads & Analytics)Job DetailsType: Remote/Full TimeStart date: ImmediatelyDuration: 3 MonthsRemuneration: 15000/monthContract: ExtendableWorking days: 6 days a weekCompany Overview:We are a dynamic and innovative company dedicated to providing cutting-edge solutions in Social Media Application. As part of our growth strategy, we are seeking a highly skilled Marketing Specialist with expertise in Google Ads, Google Analytics, and Meta Business Suite to join our team. This is a remote position, offering the opportunity to work with a diverse and talented group of professionals from around the world.Role Overview:The Marketing Specialist will be responsible for managing and optimizing our online advertising campaigns, analysing performance metrics, and implementing strategies to drive conversions and maximize ROI across website, Android, and iOS platforms. The ideal candidate will have a strong background in digital marketing, with a focus on Google Ads, Google Analytics, and Meta Business Suite. They will possess excellent analytical skills, a creative mindset, and a passion for delivering results.RequirementsResponsibilities:\xc2\xb7Develop and implement Google Ads campaigns across various platforms including website, Android, and iOS, leveraging Google Firebase for tracking and optimization.\xc2\xb7Utilise Google Analytics and Firebase to track user behaviour, app usage, and conversion metrics, providing insights to optimise marketing campaigns.\xc2\xb7Collaborate with cross-functional teams to integrate marketing efforts with product development, ensuring alignment between marketing objectives and technical capabilities.\xc2\xb7Conduct in-depth analysis of campaign performance metrics, utilising advanced data analytics techniques to derive actionable insights and optimise marketing strategies.\xc2\xb7Manage Google Ads budget allocation, ensuring maximum ROI across website, Android, and iOS platforms.\xc2\xb7Implement A/B testing methodologies to optimise ad creatives, landing pages, and user experiences, driving higher conversion rates.\xc2\xb7Stay abreast of emerging trends and technologies in digital marketing, recommending innovative approaches to enhance campaign effectiveness and audience targeting.\xc2\xb7Act as a technical liaison between marketing and development teams, facilitating the implementation of tracking tags, event triggers, and other technical requirements for campaign optimization.\xc2\xb7Provide technical expertise and guidance on app development best practices, ensuring compatibility with Google Firebase and analytics integration.\xc2\xb7Develop comprehensive reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.Requirements:\xc2\xb7Bachelor\'s degree in Marketing, Computer Science, Information Technology, or related field.\xc2\xb7Proven experience in managing complex Google Ads campaigns, with expertise in Google Analytics, Firebase, and Meta Business Suite.\xc2\xb7Strong technical proficiency, with experience in web and app development, database management, and API integration.\xc2\xb7In-depth understanding of digital marketing principles, including audience targeting, conversion tracking, and campaign optimization.\xc2\xb7Proficiency in data analysis and visualisation tools such as Google Data Studio, SQL, or Python for data manipulation and reporting.\xc2\xb7Excellent communication skills, with the ability to convey technical concepts to non-technical stakeholders and collaborate effectively with cross-functional teams.\xc2\xb7Creative problem-solving abilities and a proactive approach to identifying opportunities for campaign optimization and improvement.\xc2\xb7Google Ads certification and other relevant certifications in digital marketing and analytics are preferred.\xc2\xb7Experience working in an Agile development environment and familiarity with software development lifecycle processes is a plus.\xc2\xb7Strong organisational skills and ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.Skills:Google Ads
Google Analytics
Google Firebase
Meta Business Suite
Audience TargetingGoogle Data StudioLinksWeb:BenefitsESIC & PF benefitsFree snacks & BeveragesInformal Dress Code

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