Job Description

Beckman Coulter Life Sciences\xe2\x80\x99 mission is to empower those seeking answers to life\xe2\x80\x99s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you\xe2\x80\x99ll help drive our vision of accelerating answers\xe2\x80\x94and our commitment to excellence.Beckman Coulter Life Sciences is one of 10 Life Sciences companies of Danaher. Together, the 10 Life Sciences companies of Danaher accelerate discovery, development and delivery of solutions that safeguard and improve human health.The Marketing Program Specialist role is -

• Reporting to the India SWA Marketing Manager
• Event Management: Assisting in the planning and execution of marketing events, such as trade shows, conferences, webinars, and product launches. This includes coordinating logistics, managing vendor relationships, and ensuring a seamless experience for attendees.
• Budget Management: Supporting the marketing team in budget planning and tracking for marketing programs and campaigns. This involves monitoring expenses, optimizing spending, and providing regular updates on budget allocation and utilization.
• Program Planning: Collaborating with the marketing team to develop strategic marketing plans and programs aligned with the overall marketing objectives and target audience. This will involve conducting market research, identifying customer insights, and defining program goals and KPIs.
• Content Development: Creating and managing marketing collateral, including website content, blog posts, social media content, and email newsletters. This will involve writing and editing content, optimizing it for search engine optimization (SEO), and ensuring consistency in messaging and branding.
• Market Research and Competitive Analysis: Conducting market research and competitive analysis to identify market trends, customer needs, and competitive positioning. This includes monitoring industry developments, analyzing competitor strategies, and providing recommendations for marketing program improvements.
• Social Media: Organic content- original & engaging- Consistent posting on pre-event/post event announcements /HR posts. Formulate a LinkedIn organic post plan and content calendar. Social media mentions using designated event hashtag on each platform.
• Collaboration: Collaborating closely with cross-functional teams, including sales, product development, and creative services, to ensure alignment and effectiveness of marketing programs. This includes regular communication, sharing of insights, and supporting the overall marketing strategy. SME/CoE Engagement.
• Compliance Adherence/Legal & Regulatory: Ensure all the events comply to legal requirements. Maintain a tracker and ensure adherence to daily management. Thorough understanding of finance compliance framework and processes; ensuring timely approvals and transfer of sponsorship amount/vendor expenses.
• Continuous Learning: Staying updated on marketing trends, emerging technologies, and industry best practices. This includes participating in training programs, attending industry events, and seeking opportunities for professional development.

Overall, as a Marketing Program Specialist, the goal is to contribute to the success of marketing programs by effectively planning, executing, and analyzing marketing initiatives. The role plays a crucial part in driving brand visibility, lead generation, and customer engagement, ultimately contributing to the organization\'s growth and success.Minimum Qualifications:

• Masters in marketing with 5-6years\xe2\x80\x99 experience in healthcare or life sciences
• Excellent communication skills with English as a language are must.
• Should have worked in a metrics driven environment.
• Self-starter and self-motivated
• Needs to be very good with MS office (Excel/Power-point) & basics of Adobe.
• Problem Solving Skills
• Ability to plan and organize work.
• Good communication skills, both verbally and in writing
• Ability to operate as a member of a multidisciplinary team.

When you join us, you\xe2\x80\x99ll also be joining Danaher\xe2\x80\x99s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you\xe2\x80\x99ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful tools and the stability of a tested organization.Danaher is committed to a diverse and inclusive culture where everyone feels they belong, and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we\xe2\x80\x99ll empower you to push the boundaries of what\xe2\x80\x99s possible.If you\xe2\x80\x99ve ever wondered what\xe2\x80\x99s within you, there\xe2\x80\x99s no better time to find out.At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow\xe2\x80\x99s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what\xe2\x80\x99s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit .At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Danaher