Job Description

About Locus

Locus is a technology platform that uses machine learning and proprietary algorithms to automate complex supply chain decisions. We are building The World's Best Dispatch Management Platform in Final Mile. Our smart supply chain solutions provide end-to-end visibility and enable enterprises to enhance their operational efficiency by reining costs, streamlining the customer experience, and reducing environmental impact.

Headquartered at Bangalore, India, we have offices present across, North America, South East Asia, EU. We are a 300+ strong team and growing rapidly.

With a strong base of investors, GIC, Singapore's sovereign wealth fund, Qualcomm Ventures LLC, Tiger Global, Falcon Edge, Blume Ventures, pi Ventures, and others., Locus has raised around $80 million across multiple rounds.

Locus' scalable solutions include route optimization, real-time tracking and analytics, sales beat optimization, territory planning, vehicle allocation and network design. Our future-ready platform has resulted in $150 million+ savings in logistics costs, 70 million+ kilometer reductions in distance traveled, and 17 million+ kilograms reduction in GHG emissions across clients like Nestle, Mondelez, Unilever, BigBasket, Bluedart, Bukalapak, The Tata Group, and many others.The company powers deliveries across North America, Europe, Southeast Asia, Middle East, ANZ, and the Indian Subcontinent.

Backstory:

The journey of Locus from being a women's safety application to a leading logistics optimization platform, is an interesting one. In 2015, Nishith Rastogi and Geet Garg developed RideSafe, a women's safety geo-tracking app to track deviations from pre-defined ride routes.

It was soon adopted by food tech companies to track deviations of their delivery staff. This gave Nishith and Geet material insight that there was clearly a lack of a decision-making system in logistics. This realization was the pivotal foresight that led to the building of Locus, an end-to-end dispatch planning and route optimization platform for supply chain enterprises.

From 2015 till date , Locus has grown by leaps and bounds, with a clear focus on innovating consistently

Key Milestones:

July 2015 - Locus was born in a 2 BHK studio apartment in Peenya, Bangalore and registered as MARA Studios Pvt Ltd. We raised our Series A round funding from Exfinity Ventures and GrowX Ventures and we launched the Dispatch IQ and TrackIQ products.

By 2018, we were a team of 100 and we reached 10 million successful customer orders.

We raised our Series B in 2020 funding led by Falcon Edge and Tiger Global, we also open our South East Asia office in Jakarta, Indonesia, Berlin in Europe and California in the USA

Our team grew to 200 in 2020 and, we opened offices in UK, Vietnam and Singapore

We raised our Series C funding of USD 50 mil led by investors GIC and Qualcomm Ventures

Locus gets recognised twice in a row for the Representative Vendor in the latest edition of the 2022 Gartner Market Guide for Supply Chain Network Design Tools

Marketing Planning & Operations

The Marketing Planning & Operations function at Locus is the central pillar of the MCG team that orchestrates and enables the entire MCG organisation to scale and efficiently deliver business outcomes across all MCG subfunctions. They will do this through business aligned planning, building and managing processes, technology tools and the spcialised skills to support marketing execution and governance. The role is responsible for these key pillars - 1) Marketing AOP planning 2) Marketing Operations - Budget , Data and Performance (measurement , management and improvement) 3) Segmentation 4) Marketing Automation ( tools and technologies to enhance marketing efficiency and efficacy). These pillars represent the specialised skills, expertise, processes and platforms that are the central foundation to an effective global marketing function and are key to our overall success.

AREAS OF RESPONSIBILITY (Key Activities)

PERFORMANCE METRICS

Strategic Planning

Delivery of plan

Orchestrating the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing's goals are aligned with sales and product objectives, and that each function's contribution to the plan is coordinated and aligned to help achieve business objectives.

Cross Functional Projects

Timely delivery of projects

Be the "owner" of certain cross functional projects.

Ensure key marketing projects are being delivered.

Following up with project owners to ensure they are on track

Developing project plans/workback schedules for multiple projects

Working collaboratively with groups both inside and outside of marketing

Create Scale - processes and agencies

Processes that work across geographies

Execution of events, projects as needed

Evaluate, select and manage vendors

Document processes and help execute as special projects as needed

Marketing operations

ROI of marketing activities

Budget management

End to end outcome tracking and orchestrating for lead to SAO, website, social and all other metrics performance

Creation and implementation processes for Hubspot, SFDC, other marketing tools - manage the process flows

Measurement, analysis and reporting on impact of programs & customer engagement

Creating and maintaining appropriate marketing key performance indicators and ROI models for marketing campaigns and out- of-campaign activities to determine effectiveness

Work directly with CGO to develop compelling presentations to articulate everything from overall marketing strategy, to impact of specific marketing initiatives

Requirement

MBA graduate with 3+ years of experience in B2B marketing preferably in the SaaS / technology space. Preferable experience in field marketing and digital marketing

Understanding of modern transformative marketing practices

Strong aptitude for business planning, strategy formulation and analytics

Passion for conceptualizing and driving change and building new business practices

Proven ability to engage and collaborate with diverse cross-functional groups within and outside the organization

Ability to influence and lead teams without formal authority

Understanding of financial processes and indicators

Strong written and verbal communications skills

Ability to work with diverse and globally distributed teams

Life at Locus comes with with added benefits as well:

Locus Energise -our wellness initiative for our team provides - unlimited cashless in-clinic consultations, access to more than 2000+ gyms, cult fitness studios & sports facilities, Telehealth support, pre-recorded fitness videos & mindfulness podcasts, via an app-based access.

A comprehensive Health Insurance policy that covers you and also your loved ones

Continuous learning and development programs, focussed on cross-cultural interactions and individual skill building

Flexible work hours - we believe in getting the work done , and most teams choose their cadence of work coordination and hours to do inter-team collaboration as well as deep focus individual work

No leave restrictions(you manage your own leaves)

We are committed to sustainable practices and one of the many ways we do our share is by incentivising team members who stay close to the office! Pedal or Walk your way to the office and earn extra bucks with a healthier you!

With all of that and a cool office space in the heart of Bangalore, that offers healthy catered meals, a fully functional gym, enjoy a game of snooker or table tennis, and a fully functional hardware lab for your tinkering projects.