Job description:
Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial, and administrative responsibilities. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales, and distribution.
He/she will typically
❖ Overseeing and developing marketing campaigns ❖ Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures ❖ Devising and presenting ideas and strategies ❖ Promotional activities ❖ Compiling and distributing financial and statistical information
❖ Writing and proofreading creative copy
❖ Maintaining websites and looking at data analytics ❖ Organizing events and product exhibitions ❖ Updating databases and using a customer relationship management (CRM) system ❖ Coordinating internal marketing and an organization’s culture
❖ Managing campaigns on social media.
Qualifications / Skills:
Initiate and control surveys to assess customer requirements and dedication
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