Job Description

The Marketing Executive role is instrumental in supporting the Sales, Product/Services teams through marketing lead generation campaigns and accurately record and report on ROI. This role manages the execution, optimisation and reporting of all digital, social and eDm campaigns and assists in the planning of both. In close alignment with sales, the executive plans and executes events, including client facing and corporate sponsorship events. This role provides general marketing and administration support, especially design, along with brand asset management, content, and marketing plans. Marketing: Generate new business leads through marketing led activities. Develop/ Improve and implement new processes to drive efficient workflow. Track and maintain all marketing collateral stock levels eg. merchandise, promotional items ensuring each office has an adequate supply. Events/Client Engagement: Manage internal and external newsletters - create regular email communications and implement marketing automation program. Salesforce Pardot experience required Coordinate all aspects of printed material associated with events; including invitations, brochures, signage, menus, name badges, seating plans and place cards. Monitor all activity, reporting on key metrics, esp ROI, to demonstrate the success of campaigns and events. Digital Manage the social media schedule, including post drafting, weekly updating of analytics and using data to evaluate marketing activity. Manage eDm campaign schedule cadence to get best engagement eg. Ensure client friendly frequency and timing. Produce eDMs to target segments and execute EDM campaigns for best possible ROI. Develop client newsletter with HOM, distribute and report on metrics. Reporting and Administration Monitor all activity and report on key metrics to demonstrate the success of campaigns and events (web traffic, email click-through rates and especially ROI) Create and maintain eDm campaigns in Salesforce - Pardot. Implement and track campaigns and sponsorship activities. Evaluate post-campaign and sponsorship through Pardot Salesforce campaign tracking and provide recommendations for future activity. Corporate Branding: Ensure consistent adherence to style guidelines for all marketing materials and activities through providing graphic design services. Act as a Law In Order Brand Ambassador to ensure consistency across branches eg reception areas and in-house events. Manage execution and updates of all corporate photography including staff headshots. Required Skills and Competencies Min 6 years experience post degree in a B2B services field. Exposure to international environment overseas/ working with local international company. High Proficiency with SalesForce Pardot eDm campaign management. Internationally recognised Business & Marketing degree (Digital major) / Marketing Communications & Design degree (Digital major). Highly proficient in using Digital Marketing tools including: Design using various digital templates, Adobe, Video editing Salesforce & Account Engagement (Pardot) Microsoft suite PPT, Excel, Word etc. and Adobe Suite Using marketing automation platforms Website content management Strong analytical skills, including experience monitoring marketing campaign effectiveness. Excellent written and verbal communication skills coupled. Excellent project management skills and experience in managing multiple projects to be delivered on time and on budget. Strong organisational capabilities, attention to detail and timeline management. Proven track record of driving results through digital marketing channels. Experience and understanding of digital content best practice. Manage social media platforms and writing content for owned social channels. Effectively manage projects, budgets, campaigns and events. Experienced content creator. Demonstrated success in developing and especially implementing integrated marketing communications that achieved business objectives in strict timeframes and budgets.

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