Job Description

Marketing Executive Qualifications Full -time MBA from a recognized University with specialization in marketing with digital marketing 5-10 years of experience and demonstrable success in a marketing manager level role, (preferably in a complex / matrix organization). Role Summary A mid senior strategic role, which leads on all marketing and student recruitment activity for the University and its constituent Schools. The post-holder will establish clear direction for marketing and oversee the delivery of marketing Campaigns required to achieve University/ Schools/ Programs application and enrolment objectives. He/ She would be responsible for mapping end- to end student journey from enquiry to enrolment by strategizing and implementing an integrated marketing and communication approach. The success of this role will be judged by the University\xe2\x80\x99s ability to recruit quality students in line with set targets, covering undergraduate, postgraduate, and doctoral programs. Main Responsibilities Lead the development and delivery of a marketing and recruitment strategy for each school, campus and programs by ensuring all activity is in line with the broader University brand and recruitment strategies. Lead on the creation of an annual marketing vision and communications plan for each School, with clear deliverables and KPIs. Work in close liaison with senior colleagues across marketing department to ensure the school benefits from impactful, strategy-led activities across Campaigns, Outreach, PR and Events. Establish an intelligence-led approach to all planning and delivery, utilising market research and data analysis to ensure strategies and tactics are in line with the business needs of the School, and strategic ambitions of the University.

• Be a champion Performance marketer

Utilise intelligence and market insights to support the strategic development of the Colleges\xe2\x80\x99 portfolios. Write and present reports, written and verbal, to the University/ College Senior Management Team as required on marketing and recruitment activities and results. Play a full, active and strategic role and report on marketing activity, market research findings, attraction and conversion activities, and to advice on appropriate tactical changes as necessary. Manage the sourcing of relevant market intelligence to inform planning, working with colleagues and external agencies as required

• Manage the Schools marketing budget, ensuring spend is appropriately planned and monitored.

Lead the School marketing portfolio through embedding a culture of continuous improvement, which encourages team members to question the norms, try new things and be innovative and creative in their approach. Take the lead with School\xe2\x80\x99s academic and support leaders and colleagues to ensure they play a proactive and impactful role in supporting student recruitment and other business objectives. Be a proactive member of the University-wide Marketing & Communications Leadership Team, sharing knowledge, best practice and experience with colleagues to further build and improve broader marketing activity. ESSENTIAL REQUIREMENTS: QUALIFICATIONS

• Full -time MBA from a recognized University with specialization in marketing with digital marketing subject level exposure / certification.

EXPERIENCE \xe2\x80\xa2 5-10 years of experience and demonstrable success in a marketing manager level role, (preferably in a complex / matrix organisation).

• Proven ability to develop and deliver a comprehensive marketing programme that achieves results

Experience of creating departmental / school level marketing strategies and operational plans to support specific business objectives and targets Experience of planning within defined resources and delivering to this plan successfully Experience of supporting the creation of publications Experience of digital marketing including website development, performance marketing and social media activities. Experience of providing marketing leadership and advice to non-marketing colleagues Excellent creative skills including copywriting and an innovative approach to marketing campaigns. \xe2\x80\xa2 Ability to work independently, as well as part of a team \xe2\x80\xa2 Proven ability to utilize Salesforce.com as a sales analysis tool or any other CRM \xe2\x80\xa2 Team player with positive \xe2\x80\x9cCan-do\xe2\x80\x9d attitude \xe2\x80\xa2 Great communication skills with enthusiastic personality \xe2\x80\xa2 Computer literate and proficient in standard office applications Word, Excel and Outlook \xe2\x80\xa2 Strong problem solving skills, data and software applications

In 1981, Shri Vile Parle Kelavani Mandal (SVKM) established Narsee Monjee Institute of Management Studies (NMIMS) to meet the growing demand for management education. In 2003, NMIMS was declared a deemed to be university under Section 3 of the UGC Act 1956. The Vision of the University is to be a globally admired University by 2030. The Mission of NMIMS is to emerge as a Centre of Excellence, best in class in India and Asia and yearning to be the best in the world by 2030. With the legacy of 40 years, NMIMS has grown to being not only one of the top-10 B-schools in India but also emerged as a multi-disciplinary, multi-campus University at Mumbai, Navi Mumbai, Indore, Shirpur, Dhule, Bengaluru, Hyderabad and Chandigarh and seventeen constituent schools that include Management, Family Business, Engineering, Pharmacy, Architecture, Commerce, Economics, Law, Science, Liberal Arts, Design, Performing Arts, Mathematical Science, Agricultural Science, Hospitality Management, Branding & Advertising and Distance Learning. In addition, we have nine Centres of Excellence as well at the University. The consistent academic quality, research focus, faculty from top national and global institutes and strong industry linkages at NMIMS have placed it amongst the nation\'s prime centres of educational excellence and research today. More than 17000 students and about 750 full-time faculty members, 10 faculty members with Fulbright Scholarship and Humboldt International Scholarship for post-doctoral researchers are part of India\'s most sought after academic community.