Job Description

Marketing cum Business Development Executive

• Qualification: BBA/ MBA in Marketing/ Other relevant field
• Experience: 0-2 Years.
• Positions : 3
• Salary : Rs. 15000/- to 30000/- per month
• Location : Kannur, Kerala.
• Immediate Joiners prefered.

Responsibilities:

• Market Research: Conduct market research to understand the healthcare landscape, competition, and patient needs.

Identify potential areas for business development and growth.

• Strategic Planning: Develop and implement marketing and business development strategies aligned with the hospital\'s goals.

Create short-term and long-term plans for market penetration.

• Brand Promotion: Enhance the hospital\'s brand image through various marketing channels.

Develop and implement branding campaigns to increase awareness.

• Digital Marketing: Utilize digital platforms for marketing, including social media, websites, and online advertising.

Implement SEO strategies to improve online visibility.

• Community Engagement: Establish relationships with local communities, businesses, and organizations.

Organize health camps, workshops, and seminars to engage with the community.

• Physician Relationship Management: Build and maintain strong relationships with physicians and healthcare professionals.

Collaborate with medical practitioners to enhance referral networks.

• Patient Acquisition:Implement strategies to attract and retain patients.

Develop patient-centric programs and services.

• Market Collaterals:Create marketing materials, brochures, and promotional content.

Ensure consistency in branding across all materials.

• Networking:Attend industry events, conferences, and networking functions.

Explore partnerships and collaborations with other healthcare providers.

• Performance Metrics: Establish key performance indicators (KPIs) to measure the success of marketing and business development initiatives.

Regularly analyze and report on the effectiveness of various strategies. Skills and Qualifications:

• Educational Background:A degree in marketing, business administration, or a related field.
• Communication Skills: Excellent verbal and written communication skills.

Ability to articulate the hospital\'s value proposition clearly.

• Analytical Skills: Strong analytical skills to interpret market trends and data.
• Negotiation Skills: Effective negotiation skills for partnerships and collaborations.
• Digital Marketing Expertise: Knowledge of digital marketing tools and strategies.
• Interpersonal Skills: Ability to build and maintain relationships with internal and external stakeholders.
• Result-Oriented: Proven track record of achieving business development targets.
• Adaptability: Ability to adapt to changing market conditions and healthcare regulations.
• Team Player: Collaborate with internal teams such as operations, finance, and medical staff.
• Ethical Conduct: Maintain high ethical standards in all marketing and business development activities.

Interested candidates can share their updated resume on career@sreechandhospital.com/ call or whatsapp on 7034422447. Job Type: Full-time Salary: \xe2\x82\xb915,000.00 - \xe2\x82\xb930,000.00 per month