Job Description

Who We Are We are a Bangalore based health-food brand. We are one of the most recognised health-food brands in the country. We are purpose-driven and on a mission to make the country eat healthier. We believe in honest food labels and balanced nutrition. We take the harder route and make our products tasty without loading them up with junk ingredients. We do it because we all truly believe in our mission. The company is founded by sisters Anindita and Suhasini Sampath (LBS, Wharton, IIM-C, and BITS Pilani). Yogabars has been nominated as one of the top women-led Indian startups by various publications. We are venture-capital funded and our institutional investors include SAIF Partners and Fireside ventures. We also have several distinguished industry leaders as investors and active members of our board. What We Offer We have an aggressive, fast-paced, and mission-oriented culture. We promise significant autonomy and room for experimenting. Our culture is centered on respect, innovation and growth. We offer the same (if not better) perks that everyone else offers. Though some have claimed that they are likelier to eat healthier and live longer because of their association with us. We advise that you judge the authenticity of such claims with a pinch of low-sodium Himalayan Pink Salt. Also, lots of free yummy food. That your doctor, nutritionist, and mum would approve of. Key Responsibilities: Customer Marketing Working with Marketing team and Sales team to ensure the brand is effectively present across General Trade & Modern Trade outlets Acting as a bridge between the Brand & Sales team to ensure seamless customer marketing activities for offline sales channel partners Continuously monitoring, assess, and meet requirements of the Field Sales team to reinforce the brand in the market for existing products as well as new launches Planning and executing in-store communication in the form of point-of-sale-marketing (POSM) and ensuring effective POSM execution in the market Procurement & Distribution of all POSM material - including vendor management Measuring impact of in-store activations and visibility Digital Marketing Assisting with building the brand in export markets in the form of digital marketing campaigns (social media, performance ads) Create, schedule, and manage social media content across platforms, monitor engagement, and interact with the audience to build a strong online community. Plan, execute, and optimize digital marketing campaigns across social media, search engine marketing (SEM), and search engine optimization (SEO). Qualifications: Bachelor\'s degree in marketing, Business, or a related field. 1-2 years of experience in trade marketing, preferably in the FMCG industry Strong analytical skills with the ability to interpret data and draw actionable insights. Excellent communication and negotiation skills. Proven ability to work collaboratively in cross-functional teams. Familiarity with Indian trade channels, retail environments, and market dynamics.

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