Job Description

Summary

At GE, we are leading our customers through the energy transition and accelerating the path to a zero-carbon tomorrow. Our division, Grid Software, provides mission critical software to global utilities so they can deliver reliable, sustainable, and affordable energy. We are looking for a Marketing Automation Specialist will be responsible for managing GE Digital Grid marketing automation platform (Marketo) and fully leveraging its capabilities to build, test, execute emails to support campaigns, events, nurture and SDR Outreach programs.

Join us if you are goal and result-oriented, strategic, creative, collaborative, customer-focused, detailed, organized, persistent, resourceful, empathetic, and a self-starter. In addition, you should thrive in ambiguous environments, love multitasking, and have a deep passion for B2B (Business to Business) marketing operations.

Roles and Responsibilities

• Develop and execute email marketing program including writing email copy, segmentation, testing and continually evaluate these for improvements
• Work closely with Central Marketing Automation Lead to maintain Marketing Automation integration with CRM
• Understand and evaluate campaign metrics and distribute email performance to the marketing team
• Work with management to define KPIs (Key Performance Indicators), create email reporting, analyze, and improve campaign performance continuously
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and email campaign ROI (Return on Investment)
• Support essential marketing operations initiatives in Marketo and Salesforce
• Support Outreach platform by developing SDR sequences with Demand Gen Lead

Required Qualifications

• 2-3 + years marketing automation experience in Marketo
• Marketo Certified Expert preferred, but not required
• Expert knowledge of database management concepts and best practices
• Strong working knowledge of Salesforce.com
• Bachelor\xe2\x80\x99s degree in marketing or related field
• Experience working with a global team that requires flexibility and occasional availability outside of core working hours to accommodate other time zones

Desired Characteristics

• Must have superior communication skills, both written and verbal
• Must be highly organized and self-motivated with a sense of urgency
• Strong independent project management skills
• Capable of handling multiple tasks with competing priorities
• Able to think critically and exercise independent judgment and discretion
• Excellent attention to detail
• Ability to work independently, within a team
• Strong oral and written communication skills. Ability to document, plan, market, and execute programs.

Additional Information

Relocation Assistance Provided: Yes