Job Description

Marketing Automation Specialist *
Why Join AliveCor?* At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. Heart disease kills more people than anything else in the western world, including all cancers combined. We're on a mission to be the world's heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical EKG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, hundreds of thousands of users have taken more than 100-million heart health measurements, and counting.
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we've saved lives. Join us in our mission! The Opportunity: This is your chance to make a mark in digital health, with breakthrough solutions for preventing and managing chronic conditions including the world's only heart health membership program, KardiaCare. If you have a strong background in B2B lead-gen email marketing, B2C CRM management with subscription services, we want to talk to you. Reporting to Sr. Manager, Email Marketing, the Marketing Automation Specialist - Salesforce Marketing Cloud / Pardot will be a pivotal member of the team by managing and executing AliveCor's B2B/B2C email marketing programs that drive engagement and generate revenue. This position will combine strategic vision with demonstrated email marketing experience and has an eye towards KPI targets. In this highly collaborative role, effective communication style will be required as you work with cross functional teams for the achievement of customer engagement, revenue generation, and long-term business goals. This position is based in Gurgaon.
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Responsibilities: *

• Establish marketing automation strategies to attract and retain current and future customers
• Collaborate with Content Strategist for content direction
• Execute scheduling, testing and deployment of emails
• Identify segmentation points in the customer lifecycle and corresponding KPIs for customer engagement
• Collaborate with content team to acquire assets needed for campaign delivery, such as copy and design components
• Own development and analysis of campaign testing plans and implement learnings in future campaigns
• Communicate campaign analysis, learnings, and forecasting to key stakeholders
• Create and execute roadmap to promote new customer growth
• Develop and implement B2B lead-gen marketing initiatives across email
• Drive email innovation through customer segmentation and personalization strategies
• Design and optimize email marketing journeys for timely and relevant dynamic communications

Qualifications and Skills:

• 3-5 years of experience in a sales or marketing role
• Experience with Salesforce Marketing Cloud/Pardot integration along with building emails, journeys and data segmentations.
• HTML, CSS and light scripting knowledge preferred, but not required
• Understanding of data segmentation queries and relationship data tables a plus, but not required
• Experience with subscription service
• Exceptional written and verbal communications skills
• A proven track record of driving projects to completion
• A self-starter who knows what's required to get stuff done
• Great prioritization skills to arrange tasks in the most efficient manner
• Success working cross-functionally and influencing teams
• A passion for AliveCor's mission to help all people with chronic conditions live better and lead healthier lives
• A Bachelor's degree in Marketing, Communications, Business or related field

Impress Us Even More

• Experience in healthcare or tech fields
• Experience with Salesforce Marketing Cloud/Pardot
• Experience managing a team
• Start-up experience

About Us
AliveCor is on a mission to define modern healthcare through data, design and disruption. We've pioneered the creation of FDA-cleared machine-learning techniques, transformed wearable medtech to put proactive heart care at everyone's fingertips. Kardia is the most clinically validated mobile EKG technology. AliveCor was named as one of the Top 10 Most Innovative Companies in Health for 2017 by Fast Company as part of the publication's annual ranking of the world's Most Innovative Companies. AliveCor was awarded the 2015 Tech Pioneer by the World Economic Forum and one of the 50 Smartest Companies in 2015 by the MIT Technology Review. AliveCor recently announced a collaboration with Mayo Clinic that will result in new machine learning capabilities to unlock previously hidden health indicators in EKG data, potentially improving heart health as well as overall health care for a variety of conditions. AliveCor is a privately held company headquartered in Mountain View, CA.
AliveCor is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, colour, disability, gender, national origin, race, religion, sexual orientation, or any other classification protected by federal, state, or local law.
Watch the following video demonstrating our product.
KardiaMobile: How's your heart?
https://www.youtube.com/watch?v=8I9xosgA-Ig Job Type: Full-time