Marketing Automation Specialist Email

Year    Bangalore, Karnataka, India

Job Description




At Thermo Fisher Scientific, you\xe2\x80\x99ll discover impactful work, innovative thinking and a culture dedicated to working the right way, for the right reasons - with the customer always top of mind. The work we do matters, like helping customers find cures for cancer, protecting the environment, and making sure our food is safe. As the world leader in serving science, our colleagues are empowered to realize their full potential as part of a fast-growing, global organization that values passion and outstanding contributions.

How you will make an impact

In this role, you will support email operations for the Biosciences Division (BID) within the Life Sciences Solutions Group (LSG). You will implement marketing automation campaigns for the business end-to-end.

The ideal candidate must be detail oriented, a self-starter, a creative problem solver, and analytical. Working in a fast paced environment, you should constantly be looking for opportunities to improve performance and operational efficiency. The successful candidate must maintain a current understanding of email marketing processes and methodologies, and apply them to the execution of our campaigns in collaboration with the BID Email Marketing team.

This role requires the ability to handle several sophisticated projects at any one time with minimal oversight. Flexibility is important as you may need to respond quickly to regional or team requests. Most importantly, you should expect to develop a keen understanding of the requirements and objectives of each campaign, be proactive, have a positive demeanor, and support the team.

What you will do

  • Build and modify automated email marketing campaigns end-to-end, using tools like Adobe Experience Platform, Adobe Journey Optimizer, and Eloqua.
  • Create custom audience segments based on business parameters for use in email marketing campaigns.
  • Maintain current Sessions and Flowcharts (MAPs) to ensure emails are delivering accurately.
  • Offer thoughtful advice and recommendations on ways to optimize processes.
  • Document system integrations, processes, and technical knowledge.
  • Conduct thorough testing and quality assurance of new and existing campaigns.
  • Employ data management and data cleanse standard processes to ensure data integrity. This includes working closely with our internal analytics team to ensure reporting is accurate.
How will you get here?

Education
  • Bachelor\xe2\x80\x99s degree in Business, Marketing, Computer Science or related major required.
Experience
  • 2+ years experience with B2C or B2B email and/or mobile marketing.
  • Hands-on experience setting up, implementing, and measuring marketing automation campaigns using Adobe Journey Optimizer, Adobe Campaign, Adobe Experience Platform, or like platforms.
  • Hands-on experience with a major ESP (Email Service Provider) such as Eloqua, Responsys, Exact Target, Marketo, etc.
Knowledge, Skills, Abilities
  • Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (value analysis and recommendations). Ability to analyze large and sophisticated sets of data from multiple sources (transactional, web analytics, and lead generation).
  • Proficiency working with structured databases and fluency in SQL required.
  • Knowledge of HTML with hands-on experience with HTML editing tools (Eloqua, Atom, Sublime, Dreamweaver, etc).
  • Proactive problem diagnosis, troubleshooting and, resolution.
  • Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
  • Strong attention to detail and accuracy.
  • Ability to iterate and learn quickly.
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain . As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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Job Detail

  • Job Id
    JD3265280
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bangalore, Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year