An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training. We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations. As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia. We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives – not only of our customers, but their wider communities. By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success. POSITION PURPOSE POSITION PURPOSE The Marketing Automation Specialist is responsible for implementing all marketing automation and email campaigns for both domestic sites (WhatUni, CUG and PGS) and international Hotcourses sites. The Marketing Automation Specialist will be responsible for building out the templates and translated content (in partnership with the Content team and Senior Digital Marketing Executives) for monthly newsletters and multi-channel automated marketing and lead nurturing campaigns. RESPONSIBILITIES Marketing automation and lead nurturing
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