Job Description

Key areas of responsibility: Responsible for building a digital program towards small specification companies with the aim to drive awareness, sign ups, returns and ultimately long term engagement and loyalty for the Signify brands. Work in close collaboration with the Partner Manager, Key Account Managers, product managers, regional and local marketing. Define a program identity and messaging that appeals to the customer audience, building on the program promise and benefits, customer personas and CDJ including key value chain mapping. Define, develop and implement together with the markets an integrated customer acquisition, engagement and retention strategy: Paid media: Develop Paid campaigns to be activated through the various media channels (e.g. google search, Instagram, LinkedIn, Pinterest, Youtube) SEO: Optimize the platform and website by developing content for the top key words, with support of the SEO manager Ambassadors and influencers: Explore feasibility of working with strong promoters of our brand or influencers to promote Signify, our platform, propositions and services PR & Social media: work with the PR & Social media manager to define a year calendar that constantly feeds into the relevant industry titles CRM: work with the CRM manager to set up a relevant CRM calendar Manage campaign spend for activities within scope, schedules, performance measurement and ROI. Implement continuous A/B testing with clearly set hypothesis and a data-driven approach Ensure continuous performance tracking and reporting in close collaboration with the data analyst Keep abreast of current trends in marketing, foster innovative approach and constantly seek for impactful new ways to acquire and retain customers KPI Campaign KPI\'s awareness - consideration - conversion (Over-)achieve industry benchmarks for reach, engagement, conversion and retention rate Contribute to reach the business goal of active users, usage, conversion and lifetime value

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