Job Description

Manager - Digital AnalyticsIndia What job we expect you to do: Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.
Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools
Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities
What skills we expect you to bring: Good working knowledge of the (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager
Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality
Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
Solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively
Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.
What expertise will bring added advantage? Work experience on Social Media Analyticswould be a great advantage and would help to integrate the actions in digital space effectively
Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics
What Tools and Technologies we expect you to know? We understand one cannot be master of all. Google Analytics 360 / Adobe Omniture
Google Tag Manager / Adobe Analytics DTM
Google Ad/Campaign Manager
Google BigQuery and Data Studio
SalesForce Marketing Cloud & CRM
Visualization tools such as Tableau, Power BI, Einstein Analytics
Python, R, SQL and Excel
How many years of experience you need? Minimum 6 years of relevant experience
Where will be the job location? We are ready to welcome you at Noida and Gurgaon
Education: Any Graduate
Industry: CRM/CallCentres/BPO/ITES/Med.Trans

Skills Required