Job Description

- What is expected from this role?

- Responsible for marketing generated leads and sales enablement for opportunity acceleration

- Responsible for the size and value of marketing generated and sales enabled opportunities.

- Collaborate with senior leadership to develop and own the demand generation campaigns calendar to generate relevant leads from relevant personas and accounts.

- End-to-end responsibility for conceptualizing, planning, executing, tracking, refining, and reporting on industry-focused integrated demand generation campaigns.

- Seamlessly execute integrated demand generation campaigns across multiple platforms and channels to reach target personas at the right \'early consideration\' timeframe.

- Expand the B2B decision makers followership on LinkedIn, Twitter, Facebook, etc.

- Work with digital team to set up demand generation campaign materials like hosting the offer, landing pages, emails, social media posts, etc.

- Contribute contact and account level feedback to improve the end-value of industry relevant content including website pages, blogs, thought leadership whitepapers, industry trends, etc.

- Track and report relevant metrics that measure the effectiveness of the demand generation strategy, campaigns, and initiatives, and analyze performance for insights and improvements.

- Increase SQL to Closed Win conversion through Email Nurturing, Tele Calling, Innovative ABM

- Groom the LD and SE teams to sustain a high level of productivity and quality.

What are the required skills?

- Mandatory 5+ years of sales / inside sales experience

- Mandatory 3+ years of team management experience

- Preferred Experience with Staffing Industry, HR / HRMS Product / Services

- Adhere to, and continuously refine the process to improve acquisition and conversion rates.

- Loves to interact with people and help businesses with Innovative solutions.

- An enthusiastic go-getter who is self-motivated, flexible, and good at multitasking

- Excellent communication and presentation skills

What tools should he/she have worked on?

- Salesforce, Pipedrive, Task and Project Management Tools, PowerPoint, Excel, Word

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