Job Description

Digital Marketing Head with a Software Development Company in Noida.Designation : PPC Manager Total Experience : 8-10 yearsSalary Bracket - up to 8 LPAResponsibilities :PPC Campaign Management :- Develop, implement, and optimize paid search and display advertising campaigns across various platforms including Google Ads, Bing Ads, Linked-in Ads and social media channels.- Conduct comprehensive keyword research to identify relevant and high-performing keywords for campaigns.- Create compelling ad copies and design effective landing pages to enhance campaign conversion rates.- Monitor campaign performance, conduct A/B testing, and adjust strategies to maximise click-through, conversion, and overall ROI.Budget Management : - Manage PPC budgets effectively, allocating funds strategically across campaigns to achieve client goals and objectives.- Implement bidding strategies and adjustments based on performance data to optimise campaign spending and deliver cost-effective results.Performance Analysis and Reporting :- Analyze campaign data, generate insightful reports, and provide actionable recommendations to clients.- Monitor key metrics such as CTR, conversion rates, quality score, and ROI to identify trends and opportunities for improvement.- Present campaign results and strategies clearly and effectively to clients, demonstrating the value delivered through PPC initiatives.Client Collaboration :- Act as the primary point of contact for clients, understanding their business objectives and marketing goals.- Collaborate closely with clients to align PPC strategies with broader digital marketing initiatives.- Provide strategic recommendations and proactively identify opportunities to enhance clients\' online presence and performance.Stay Updated and Innovate :- Stay informed about industry trends, emerging technologies, and new features on digital advertising platforms.- Experiment with new PPC techniques and tools to enhance campaign performance and stay ahead of the competition.Qualifications :- Bachelor\'s degree in Marketing, Business, or related field.- Proven experience managing successful PPC campaigns, preferably in an agency setting.- Proficiency in Google Ads, Bing Ads, Linked-in Ads and social media advertising platforms.Rajat SrivastavaHuman ResourcesDMR (Digital Marketing Recruiters)Mobile : 9354360440 (ref:updazz.com)

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