Job Description

This is a remote position. Position title : PPC Lead - Growth Marketer Experience : 4-5years Mode of work : RemoteCTC : 9-13 LpaPrimary Skills :- Manage Budget 50-60K dollers, 3y+ PPC, Marketing SEM Campaign, B2B, SAAS, Paid Campaign, Marketing AutomationRoles & Responsibilities :- 3-5 years of experience as a PPC lead/manager- Scaled SEM campaigns of SaaS businesses in the past- Experience with SaaS marketing- Expertise in GA4, GTM, GAds, Google Optimize- Analytical mind for data analysis- &- decision-making- Creative skills using light design software like Canva- Excellent written and verbal communication skills- Ability to maintain partnerships with PPC ad platforms and vendors- Ability to build rapport with the stakeholders- Willingness to work in a remote setup- Experience with Marketing AutomationRequirements :- Meeting monthly SQL & revenue goals through paid channels - End to end campaign management on various platforms, primarily Google (From forecasting to executing, monitoring, evaluating and optimising campaign performance to generating SQL - Sales qualified leads) Launching and optimising paid campaigns across platforms - Google, Facebook, Capterra- &- other networks- Optimizing the ad copy, landing pages for the best lead quality- &- controlled cost per click- Tracking KPIs using GTM- &- GA4- Measuring and reporting performance of all paid campaigns, and assessing against goals using- Run A/B/n Ad testing- &- optimization to improve ROI- Write attractive and concise copy for ads- Working closely with marketing and sales teams to optimize the campaigns- Closely monitoring budgets and continuously optimising them- Performing keyword research along with SEO team- Finding new avenues of growth via SEM channelsBenefits :- Embrace the cosy remote work lifestyle.- Feel the startup adrenaline pumping through your veins.- Your brilliance showcased to thousands of eager readers and users.- Revel in our open, growth-centric ambiance; it\'s like a digital playground.- Dive deep into the captivating world of cybersecurity.- And yes, get ready for some unforgettable work-cations-think Chikmagalur & Jim Corbett. (ref:updazz.com)

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