Job Description

Pay-Per-Click (PPC) Specialist - Mobile Apps (Android and iOS)

• Experience Req. : 1 to 4 yrs
  
• Looking for a seasoned Pay-Per-Click (PPC) Specialist with a focus on Mobile Apps Install campaigns.

Designation: PPC Specialist
Work Location: Gurugram, Haryana
Notice period: 15 days/ 1 Month
No. of Openings: 1


Responsibilities:
1. Plan, develop, and execute paid search strategies for our mobile apps, focusing on key performance indicators.
2. Conduct thorough keyword research, selection, and segmentation to optimize campaign performance.
3. Manage and optimize mobile app PPC campaigns across various platforms such as Google Ads, Facebook Ads, Apple Search Ads, and more.
4. Monitor and adjust budgets to ensure maximum ROI.
5. Track, report, and analyze campaign performance, providing actionable insights and recommendations for improvement.
6. Collaborate with the mobile app team to align PPC strategies with app updates, launches, and other milestones.
7. Perform A/B testing to refine ad copy, landing pages, and overall user experience to increase conversion rates.
8. Stay updated with the latest PPC trends, best practices, and technologies, particularly in the mobile app advertising space.
9. Collaborate with other digital marketing team members to align PPC strategies with broader marketing goals.
10. Ensure compliance with platform-specific policies and guidelines.


Requirements:
1. Proven experience managing PPC campaigns, preferably in the mobile app domain.
2. Strong knowledge of PPC platforms, especially in relation to mobile apps.
3. Proficient in tools like Google Analytics, Google Ads, Facebook Ad Manager, and other related platforms.
4. Exceptional analytical skills and ability to derive actionable insights from complex datasets.
5. Up-to-date with the latest trends and best practices in mobile app PPC advertising.
6. Strong communication and teamwork skills.
7. Any Bachelor\xef\xbf\xbds degree.


If you have a passion for driving results through paid advertising and a special knack for mobile apps, we want to hear from you! Send your resume, a brief cover letter detailing your relevant experience, and any portfolio items showcasing your past PPC successes.