Job Description

- Contributes to marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Obtains market share by developing marketing plans and programs for each product and directing promotional support.

- Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.

- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

- Develops new uses for existing products by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.

- Maintains research database by identifying and assembling marketing information.

- Provides marketing information by answering questions and requests.

- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.

- Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.

- Maintains marketing staff by recruiting, selecting, orienting, and training employees.

- Maintains marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Qualifications/Skills:

- Creating and maintaining client relationships

- Coaching and subordinate involvement

- Managing Processes

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis

- Familiar with financial planning and strategy

Education & Experience:

- Bachelor\'s or master\'s degree in marketing or a related field

- Proven working experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines

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