Job Description

MUST HAVE :

- Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.

- A history of successful brand management and equity building.

- The ability to develop strategy from in-depth analysis of consumer insights.

- Proven success driving results and delivering return on investment to the company.

- Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.

- The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.

- Proven record in NPD with strong marketing/ communications skills.

- MBA with 15+ years exp in FMCG/F&B companies

Responsibility :

- Play a significant role in developing and implementing the company\'s long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company\'s revenue and earnings targets.

- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.

- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels

- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs

- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.

- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services

- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities

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