Job Description

General Manager - Marketing Head (12-20 yrs)

Key Responsibilities:

- Create Marketing Plan

- Build Business

- Build Partnership Network

- Budgeting & Time Management

- Negotiation

- Digital Marketing

1. Creating a marketing plan: A robust and imaginative plan for your brand is an essential. This plan should be flexible enough to be looked at from a city, channel or an activity point of view. Each plan should also be broken into quarters for easy identification and execution. The plan must be bold, in-sync with the business rhythm and quantifiable. Handled ATL / BTL projects and media planning. The plan should span across:

a. Media Planning and Buying

b. Digital Marketing

c. PR

d. Event and Activations

e. CRM

2. Building a comprehensive view of the business: Aligning your goals to those of the business is pivotal to the success of the brand. Understanding the needs and demands of your business is thus a critical enabler in a marketeer. A keen understanding of competitive pricing policy, price uplift policy and discounting policy is necessary. Tracking and analyzing competitor events and activities enables this sub category to be a potent tool and an essential part of the job for a marketeer.

3. Building a partnership network: An affiliate network is important for a myriad of activities that your brand will undertake. Creating a set of the right partnerships and adding value to them as partners of your brand is one of the key functions.

4. Budgeting and Time Management: We believe the key to a healthy brand is a well-managed budget and well managed time. Activities that sap a marketeer of their time should be evaluated to maximize potential with minimum loss of time. A good grasp of the budget sheet is also essential.

5. Negotiation: Negotiating on behalf of the brand and the company is a key part of every marketers job at Reliance Brands. This sense of negotiation is developed from understanding the cost sheets of both your brand and that of your partner / competition.

6. Digital Marketing

- Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign

- Managing digital media budgets, earned media, targeting and tracking ROI

- Identify potential alliances and develop relationships with influencers who have the potential to grow the brand\'s circle of influence and network

Desired Skills and Abilities:

- Demonstrate strong business understanding with flair for fashion retailing.

- Self-starter, exceptional communicator and good at interpersonal skills

- Experience in setting up and optimizing Google Adwords campaigns. Experience in optimizing landing pages and user funnels

- Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels

- You have demonstrated ability to use data to develop and measure marketing programs

- An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action

- You\'re a problem solver by nature; you\'re comfortable finding implementable solutions and moving quickly in a fast-paced process

Education & Experience Required:

- A Bachelors or post-graduate degree from a premier B School or fashion school in marketing or related field

- Min. 10 years of experience in retail marketing with minimum 5 years of experience in digital marketing and knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.

- Should have good understanding of on ground marketing deliverables, brand activation, driving partnerships and brand alliances

- driving events / event calendar for both the operator as well as working with brands to execute common concepts with clear ROIs

- Affinity/Aspiration to premium/luxury brands/ Mall Marketing

- Preferred Industries - Organized Fashion Retailers, Ecommerce companies, Ad Agencies

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