Marketing Analytics: Manager- ML, Logical Regression, Random forest, Python & SQLMarketing Analyst Job Responsibilities:- Provides actionable overall market and customer insights to address key strategic questions.- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.- Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.- Evaluates customers\' online behavior and provide insights and recommendations for further enhancements to the guest experience.- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
IIM Jobs
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.