Job Description

JOB DESCRIPTION:

Primary Job Function

The Assistant manager digital marketing & communication will be responsible for the design, implementation and management of a range of on-line marketing & communication strategies to help improve user engagement and acquisition across selected digital products/solutions. She/he would have experience in setting up and running multichannel marketing campaigns and have hands on experience in both online marketing channels and tactics.

Core Job Responsibilities

• Lead the development and execution of digital marketing strategy for selected digital platforms and continuously optimize to meet business goals.
• Collaborate with business teams and cross functional teams to fully understand the marketing and communication goals and objectives.
• Use analytics to monitor success and ensure that optimal results are achieved and showcase business impact
• Devise and utilize a range of innovative digital marketing initiatives, campaigns and technique including programmatic media, pay-per-click (PPC), paid search (SEM), SEO and PPC
• Stay abreast of digital ecosystems, innovations, industry best practices and advancements
• Own external vendor relationships with expectation of holding internal and external partners accountable to execute on plan.

Supervisory/Management Responsibilities

None

Position Accountability / Scope

The job is reporting to Associate Director, Digital Strategy and would have significant interaction/s with commercial, affiliate digital marketing, IT and brand teams on a regular basis.

Minimum Education

• Bachelor\'s degree in marketing or business

Minimum Experience/Training Required

• 3+ years of total experience in Digital Marketing with focus on healthcare
• Expert in marketing and advertising tools like Google AdWords, analytics and Ad Tools
• Good Analytical and problem-solving skills.
• Should have worked with agencies, designers, content creators.
• Should have experience of strategizing and implementing digital campaign, building targets and analysing performance.
• Knowledge of copy-writing, user experience, increasing CTR conversion.

Expected personal characteristics:

• Demonstrated ability to work independently yet collaboratively in a fast-paced, high-volume, start-up environment.
• The ability to influence stakeholders and work closely with them to determine acceptable solutions.
• Excellent documentation skills. Competency in Microsoft applications including Word, Excel and PowerPoint
• Track record of creation and deployment of highly scalable and extensible digital marketing campaigns
• Excellent written and verbal communication skills. Ability to communicate effectively with colleagues, senior management
• Proven ability to think clearly in a deadline-driven environment. Should be good to analyze and report on a variety of data, solve complex problems, and scope creative engagements for successful delivery

The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Administrative Support

DIVISION: EPD Established Pharma

LOCATION: India
Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: No

MEDICAL SURVEILLANCE: No

SIGNIFICANT WORK ACTIVITIES: Not Applicable

Abbott