Job Description

Social Media Handles And KPI Management Managing Social Media Handles of the organization Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media Expand organizations footprint across all social media platforms including but not limited to Linkedin, facebook, Twitter, Instagram, Vumedi, YouTube, Pinterest, etc Maintain Organization branding and Online Reputation management across platforms Manage KPIs of Followers, Viewers, Engagement, etc. across all platforms B2C Content Marketing and Calendarization Plan on Social Media Platforms with the objective of:
(a) Organization Branding
(b) Disease Awareness
(c ) Therapy Awareness
(d) Brand Awareness Build Trust Management with use of :
(a) Patient testimonials Maintenance, Conceptualization and execution of Content Calendarization Plan Working with Creative Team on Content Creation with various formats including but not limited to Images, GIFs, Videos, Animations, Motion Graphics, Reels, etc. Conceptualization, Planning, Calendarization, Execution, Optimizing and Monitoring of Digital media platforms to:
(a) Acquire customers
(b) Awareness
(c ) Lead generation
(d) Traffic generation on in-house platforms
(e ) Conversion campaigns Work on Patient/Surgeon testimonials to build trust and confidence in organizational brands Agency Management Working with Social media agencies for ensuring management of KPIs of followers, viewers, engagement, etc. Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Maintain partnerships with media agencies and vendors Campaign Management Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Managing PPC campaigns, monitoring reports, and ROI. Writing SEO copy for the website. Prepare operational newsletters and persuasive email marketing strategies. Use and implementation of Marketing stack to run campaigns Plan and run campaigns across Customer/ Patient Journey Cycle and provide relevant stimulus to move customers across stages towards purchase/ discussion of Brand/ Therapy with surgeons Create an omni channel experience for buying, and awareness generation Work together with Web Designers to maximize user experience. Coordinate with Social Media Marketing Manager in regards to the online adverts. Conserve partnerships with media companies. Stay updated with digital marketing trends and attend networking events. research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums contribute to company and industry blogs and manage e-communications assist with paid media, including liaising with digital advertising agencies develop and integrate content marketing strategies manage the contact database and assist with lead generation activities Website Management Managing Content and updation on website SEO and page ranking maintenance of Website Innovative ways to expand and upgrade website content in order to maximize traffic on footfalls Monitoring and Analytics Create metrics, Data capture and date management, Analytics and Reporting and Dashboard on the progress Working on Google Analytics, FB Analytics, Etc tools for campaign analytics Plan and Track Campaigns with the help of tools like Keyword research, google console, Google Ads, etc Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI) Conduct keyword research and web statistics reporting Contribute to social media engagement and brand awareness campaigns Use web analytics software to monitor the performance of client websites and make recommendations for improvement Automations Managing SharePoint and Office 365 Initiates Managing Power Automate and Power Apps to create process automations wherever required Consistently working on tools to automate processes Envangelization Training team on usage of social media Training and working with team to expand digital footprint and brand building Usage of social media as employer and branding to acquire for the best possible talent Conceptualizes and Ideates for Futuristic Initiates on Social Media/ Digital Platforms Skills and Competencies Required The incumbent should be a graduate who possesses an excellent knowledge of excel ,its functions, formulas, VBA, macros and other tools to make dashboards and report. The skills required for the position are: Proven experience managing integrated marketing programs across digital channels Functional and Proficiency in Digital Marketing Tools Functional Knowledge in Martech Tools Knowledge of Google, FB Analytics Passion for digital storytelling An entrepreneurial spirit, solution-oriented and focused on getting things done amid ambiguity A deep understanding of the marketing, media and digital advertising landscape; previous B2B experience a major plus Experience building, launching, and reporting on campaigns The ability to multitask, prioritize issues/escalations, and manage many projects simultaneously Basic knowledge of SEO, email marketing, inbound/content marketing, website management, and digital advertising principles. Other Skills required: Collaboration Taking Ownership Analytical Result& Performance Driven Communication Technical Acumen Influencing Strategic Thinking Computer-Advanced Excel/PowerPoint Execution The incumbent should be a MBA in Marketing / Post-graduation diploma in Business Management . Should have 5-7years of experience in Digital Marketing. Job Types: Full-time, Permanent Pay: \xe2\x82\xb935,000.00 - \xe2\x82\xb945,000.00 per month Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master\'s (Preferred)

Experience:

• Digital marketing: 5 years (Required)
• total work: 7 years (Required)

Speak with the employer
+91 9582822930