Job Description

This is a Team Lead role, based out of Bangalore The role directly report to the CEO Establish a strong Demand Generation Plan and Process Define a robust ICP as well as core target personas to ensure we market to the right audience at the right time Define our entire omni-channel demand generation strategy encompassing organic inbound, outbound (through SDRs), paid advertising, partnerships, etc. Ensure the demand process runs like a well-oiled engine by setting the right Inbound to sales process in collaboration with the sales teams Define all digital strategies to improve conversion rates across the customer lifecycle Oversee all marketing operations and ensure that we have a robust tech stack and the right processes and workflows setup Develop strong GTM plans for new product and feature launches including setting the right growth expectations, selecting the right partners to help launch effectively, etc. Constantly be on the lookout for newer channels and avenues for growth. Build a data-first culture within the team and across the greater marketing team as well. Build a culture of experimentation where data is at the heart of every single decision that is made. The Successful Applicant 5+ years of experience in leading/ managing the demand gen( Outbound) teams for the US market, in a B2B SaaS organisation Experience working in a startup ecosystem ( preferably pre series - Series C ) is a good to have. Ability to thrive in a high velocity environment Experience working with organisations in their 0-1 journey Familiar with sales in North America geography, and open being a leader who leads by example Open to night shift High stability What\'s on Offer Industry leading compensation Work directly with the CEO of one of the most successful startups in India

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