Job Description

Channel Activation Manager

Channel Activation Manager - MT

Reporting : Head - Customer Marketing

Key Stakeholders :

- Within Function - MT Head, KAMs

- Cross Function - Supply Chain Teams, Commercial team, Brand Marketing

- External - Customer teams from MT / ecommerce accounts

Pre-requisite Requirements :

Qualification : MBA Premier 'B' School

Experience : At least 4+ years of overall work experience (at least 2 years exposure to MT/ eCommerce as either a KAM / Category Manager). An MT ASM in a Top Tier organization only with a flair for this can also be evaluated.

Preferred Age Group : 25-33

Technical Competencies :

- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilization and development

Behavioral Competencies :

- Proactive, result oriented, owns the work, takes initiatives on his own

- Excellent communication skills - should be able to interact with multiple stakeholders

- Excellent analytical, problem solving and negotiation skills

Key Responsibilities :

This national role would support the planning and implementation of MT /Ecommerce Channel strategy for all the Brands across the regions in line with the company's overall business strategy.

The key responsibilities of this role would include :

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.

- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.

- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines