Job Description

About the role:

As a Digital Marketing Manager, you will be responsible for spearheading Legend Footwears digital marketing strategy, including but not limited to: paid search and advertising campaigns, marketing automation efforts, email marketing initiatives, and search engine optimization. This individual should have a successful track record of scaling paid digital media efforts and reporting on metrics to leadership.

Main Responsibilities:

- Develop strategies to drive online traffic to our website including overall SEO strategy.

- Track and analyse conversion rates and overall website performance and develop plans to optimize over time.

- Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, pay-per-click, and email.

- Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.

- Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness and revenue.

- Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, and other teams.

- Evaluate competitors and research new technologies and website enhancements that create best-in-class digital experience for customers and consultants.

- Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.

- Must be on the loop with best practices for digital marketing and equip with the tools needed to market the business online.

- Manage campaign budgets and vendor relationships.

Minimum requirements:

- At least five years of experience managing digital marketing programs.

- At least 2-3 years of experience working with Shopify

- Strong understanding of current digital marketing technologies and best practices for optimization.

- At least three years of experience in content development and best practices web writing, editing, and publishing experience, including business-to-consumer and business-to-business experience.

- Experience managing digital experiences across platforms.

- Proven ability to drive performance and focus on key performance indicators to meet company objectives.

- Strong project management, communication, and collaboration skills required.

- Experience tracking campaigns from analytics perspective required.

- Previous experience in a similar digital marketing role required.

- Experience in eCommerce strongly preferred.

Preferred skills:
- Degree in Marketing or equivalent field required.

- Knowledge of Microsoft Office 365 app suite.

- Able and willing to go to extreme measures in order to achieve the best outcome for their projects

- Thrive in a rapidly changing business environment.

- Excellent communication, time management, and organizational skills. Friendly, honest, and trustworthy with a can-do attitude

- To ensure a seamless work experience, the following workspace requirements must be met. Failure to comply with these requirements will result in an unsuccessful application.

Workspace Requirements:

- Desktop Computer with 3 extra monitors with a minimum screen size of 24 inches.

- A dedicated room, away from distractions, and not in a shared space

- Willingness to install an IP camera that provides live video and audio feed of your workplace during working hours

- Power backup in case of power outages

Note: The IP camera and related peripherals will be provided by us.

Pay and benefits:

- Monthly performance bonus

- Yearly service bonus equal to 5% -10% of the annual salary

- Annual performance and pay package review

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