Digital Marketing Lead: - Plan and execute all digital marketing, including SEO/SEM, E-Commerce, SMM, marketing database, email, social media and display advertising campaigns.- Design, build and maintain our social media presence.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Identify trends and insights, and optimize spend and performance based on the insights.- Brainstorm new and creative growth strategies.- Plan, execute, and measure experiments and conversion tests.- Collaborate with internal teams to create landing pages and optimize user experience.- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Instrument conversion points and optimize user funnels.- Knowledge of PPC Ads, SMO, Brandings, Google Ads, website development, Amazon Affiliate marketing, Pay Pal Pro Retailing, On & Off Page Optimization.- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. (ref:updazz.com)
updazz .com
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