Job Description

Job Reference
* JR00093260



Job Summary
* Lead - Marketing/Senior Lead - Marketing


Job Purpose
“This position is open with Bajaj Finance ltd.” - Build Digital Distribution Framework for the product/ category - Ensure delivery of assigned business objective and target - Drive adoption and usage of digital practices for creating product heft - Build highly efficient and effective processes for workflows within the category - Be data vigilant, understand data comprehension and leverage the same across digital ecosystem to build strong digital footprint


Job Duties & Key Responsibilities
* Duties and Responsibilities - ROLES AND RESPONSIBILITIES 1. Customer Journey • Own and be accountable for End-End customer journey on Digital Web • Deliver scale through adoption of new and emerging practices for the business • Drive data driven high conversion engines for business growth 2. Channel Mix • Plan and ensure channel mix consistency to meet business targets • Build business efficiency by optimizing Channel coverage and tactics • Plan and deploy strategy and tactics to increase top of funnel • Ideate implement and experiment on digital channels to grow conversion ratios 3. Asset Assurance • Monitor key KPIs against defined thresholds • Own the content communication and journey of the destination pages to ensure best in class customer experience • Present and get sign-off for new deployments from stakeholders 4. Business Performance • Conduct thorough Business planning exercise to build execution plants to achieve business targets • Own the tracking for progress and ensure course corrections • Own business delivery numbers • Build a digital distribution engine for product and drive heft across the digital ecosystem • Ensure frequent communication across stakeholders on progress and key KPIs 5. Capabilities and Enhancements • Create & review user stories for business improvement • Scope user stories participate in solution discussion • Identify new opportunities for business growth • Bring in domain expertise to prioritize capabilities 6. Business engagement & reporting • Ensure regular engagement with business/ product counter parts for alignment and business target agreements • Ensure changes in process and/or policy is well communicated to Web Business and drive changes accordingly • Create workflows to enable consistent and constant reporting for all stakeholders 7. People management • Accountable to manage a highly skilled and dynamic team • Ensure people engagement metrics are delivered • Plan growth paths for individual and manage performance 8. Agency management and Collaboration • Build sustainable relationships with external and internal partners • Define agency KPIs and drive for performance • Ensure clear accountabilities are established and formal mechanism for assessment of performance • Create avenues with agency and internal teams for periodic review and course correction KEY KPIs: • Business Delivery • % channel contribution • COA • Funnel Conversion • % contribution to business MOST IMPORTANT SECTION (MUST READ) What kind of place this is? • 65 hours per week 6 days a week - It will be so engaging that you won't realize • Fluidity - we are dynamic and continuously upgrade update and improve • No nonsense no bureaucracy - we have a flat structure and believe in transparency • Magic in madness - we work and party like crazy • Stronger faster better - twice as fast career growth than any other organization What's in it for you? • Fast growth (really fast if you like working hard
* Duties and Responsibilities - What's in it for you? • Fast growth (really fast if you like working hard) • Big money (if you stay long enough) • Great career in a great company • Lots to flaunt about (once you get there) What could go wrong for you? If any of the following statements apply to you: • Discomfort with ambiguity and stretch • Standing in line and waiting for instructions • Discomfort with complexity • Looking for work-life balance. We practice work-life integration! What kind of place is this? • Informal - no dress codes no fixed seating • Pushy - we like getting things done in least time • Cool colleagues - buddy like peers • Le Mans - passion runs in our veins 24x7



Required Qualifications and Experience
* PROFESSIONAL EXPERIENCE AND QUALIFICATION • 5-9 years of experience (at most) in driving digital business in a captive set-up • Post-graduation in Management from a recognized institution or Graduate from a recognized university with relevant work experience • Excellent communication and number crunching skills • Digital marketing certifications are a plus • Deep knowledge of industry best practices • Customer focus by understanding customer behavior and analyzing data & real-world experiences • Detailed orientation & very structured thinking • Analytical mindset and track record for making data driven decisions whilst also building business intuition around the credit product