Job Description

: Essential Functions . Create Business Rules : Follows the written Business Rules which marketing and sales channel must pursue to ensure 100% accountability for all lead generating activities. . Supports Sales: Creates inquiries and qualified leads to support the sales forecast for the company on a weekly, monthly, quarterly and yearly basis. . Creates Qualified Leads: Has to guide & work with company\'s agencies to promote business with specific target customer to crate qualified leads. . Forecasting: Must be able to deliver qualified leads from the company\'s agencies. Shall process and analyse forecast and share them with other department of the company. . Lead Distribution: Distributes inquires and leads to the B2B sales channel, within one minutes to one hour of data entry. For B2C distribute the inquires and sales leads within 1 Minute of Data Entry. . On-Time Lead Arrival: Works with the corporation\'s agencies (PR, Advertising, On- Line, Direct Mail, Telemarketing) to create a blend of sales inquires that arrive on a predictable schedule each month. . Follow-up: Works with sales management to be sure that 100% of all sales inquires are followed up. . Scoring/Grading : Understands how to grade inquires based on the answers to profile questions. . ROI : Ensures that sufficient quantitative and qualitative research has Been completed with prospects and customers so that management can make informed decisions about the ROI for Lead Generation. . Formulas: Understands the formulas that are used to predict marketing ROI. . Reports : Reports on inquiry activity by product, source, and source type. Delivers a monthly report showing sales results from sales inquires and leads. . CRM: Understands the CRM System and works to make sure that the system delivers qualified inquires (sales leads) in a timely fashion to sales channel. . Database: understands database marketing and can make recommendations about the type of database structure needed. . Fulfilment: Ensures the fulfilment of the prospect requests for information within 24 hours for B2B and within minutes for B2C. Creates literature packages or PDF Files for fulfilment. . Marketing Automation: Understands and is capable of guiding inquiry nurturing processes which ultimately deliver sales ready leads. Nurturing includes but is not limited to email, telemarketing, printed fulfilment, webinars, and marketing automation programs. . New Technologies: Has a working knowledge of new technologies such as business intelligence, account based marketing and predict marketing software.

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