Job Description

What\'s the InMobi family like Consistently featured among the \'Great Places to Work\' in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion. What do we promise We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. Position Overview As a member of the Marketing team, the Integrated Lead will be primarily focused on supporting the regional marketing and sales team (APAC) at InMobi. This team is focused on driving full funnel, integrated marketing programs and campaigns in the target market(s) to deliver on business outcomes. The team is responsible for achieving the marketing objectives of awareness, acquisition, and customer engagement using various channels including PR, digital, events, and partner marketing. As the Integrated Marketing Lead, you will be responsible for Communicating core messaging across marketing campaigns and programs for the region/ target markets Strategic support and insight across marketing channels including InMobi-hosted or industry-driven events, organic and paid social media calendar, email marketing calendar, and customer marketing Driving 0 to 1 marketing efforts with key internal and external strategic partners across the region Tracking and reporting on the business outcomes from the regional marketing campaigns and efforts Responsibilities: Develop robust knowledge and understanding of all product lines/services in-market Design and execute all marketing campaigns and programs for the region/ target markets by collaborating with design, digital, integrated marketing, product marketing, sales, and other teams Supporting event marketing for APAC, including sponsorship negotiation, hosting summits, exhibition at industry events, speakership coordination, product workshops and roadshows Build and manage relationships with industry/ channel/ strategic ecosystem partners Monitor and report current industry trends, customer intelligence, and competitor activities to the Integrated Marketing Managers and regional sales leaders Develop reporting as required with the ability to compile and review raw data, provide analyses, and make recommendations to optimize based on established KPIs. Report weekly on the status of field marketing activities including tracking expenses in an organized fashion. Who you are: You love bringing marketing programs/ campaigns to life and driving on-ground marketing efforts in partnership with diverse teams while maximizing impact. You are highly motivated and are constantly striving for perfection and eager to take tasks head on. You are energized by working in a fast-paced and lean environment and can produce high-quality work in tight deadlines. Required Qualifications: Bachelors in marketing, business administration, communications, or another related field. A master\'s degree is an added advantage. 7-8 years of experience in the marketing domain with excellent written and oral communication skills Prior experience with event management including planning, audience acquisition and project management Ability to work with global teams on a day-to-day basis across product, marketing, and sales Strong personal organization skills, time management skills and excellent interpersonal skills Preferred Qualifications: 4-5 years of relevant experience in executing and field marketing programs/ campaigns Fluent in the full spectrum of marketing channels spanning owned, earned, and paid media Operating knowledge of social media platforms, marketing automation and CRM tools to execute email/ social media campaigns, landing pages and direct mail campaigns Proficiency in event marketing planning and project management

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