Job Description

This is a great opportunity for an experienced and strategic marketer to join a growing business in an exciting industry.

The ideal candidate will be a proven marketing leader, with a track record of building enterprise B2B marketing strategies that drive brand awareness, lead generation and revenue growth of target verticals across digital and traditional channels. This

individual will have experience across multiple elements of B2B marketing including strategy, brand awareness and demand generation, account- based marketing, lead generation and sales enablement.

Job Background/context:

Senior Specialist Marketing - APAC & ME would work towards the development and delivery of a fully integrated marketing strategy that continues to promote Kaleyra to the forefront of the mobile messaging industry with

a focus on APAC region, while working with the Global team.He/She is expected to Develop marketing campaigns with the

end goal of generating qualified leads to increase sales. Campaigns can be delivered in a variety of means

including e-blasts, social media, print, PR, traditional mail, etc.

Requirements

• Prior experience with CPaaS, SaaS, mobile messaging or a related field is desired;
• Marketing experience in multiple areas including lead generation, mobile marketing, event management,
• public relations and communication, email marketing, and digital marketing;
• Expertise in current digital marketing concepts, trends, strategy and best practices, including but not limited to email Marketing, Social Media and Website Management
• A proven track record of experience developing messaging and positioning with an eye for design;
• Experience in staying aware of market trends and insights through constantly evolving self-guided research, networking & analysis;
• Experience with Salesforce and Hubspot;
• Analytical and quantitative skills and experience in interpreting online tracking and analytics;
• Experience leading cross-functional teams and the ability to collaborate effectively with internal and external teams and all levels of audience;
• Strong capabilities in both marketing and project management;

Key Responsibilities & Tasks:

1. Events Management:

• Strategize, plan, and execute various events aligned with company goals.
• Collaborate cross-functionally and manage event budgets effectively.

2. Vendor Management:

• Identify, evaluate, and establish relationships with vendors and partners. Interface with diverse agencies, vendors, and

freelancers to manage brand communication.
3. Branding & Communications:

• Devise and enact potent marketing & communication strategies to construct brand positioning and elevate brand recognition.
• Plan and supervise the creation, content, and production of marketing materials for all initiatives, adhering to the

marketing blueprint.

• Oversee messaging across channels and manage communication platforms.
• Develop & implement brand awareness, customer acquisition, retention strategies across digital and traditional channels.
• Developing compelling brand messaging & positioning, and storylines through collateral, content, videos, training materials,

pitch decks, and other sales playbooks/tools.

• Develop and implement lead generation campaigns to target specific industry sectors in the enterprise space.
• Leverage marketing automation tools to increase brand equity and drive demand generation.
• Develop reporting and analytics to measure the effectiveness of marketing efforts and utilize the data to drive actionable

insights and revisions to the marketing strategy.

• Provide thought leadership through market awareness and B2B marketing expertise.
• Plan and organize events, workshops, webinars, speaking opportunities and other activities that position Kaleyra as a leader

in the market.

• Develop and communicate Quarterly Marketing Plans

Benefits

Excellent remuneration and performance based variable, Global work environment!

Kaleyra