Job Description

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About the Aditya Birla Group

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors - metals, pulp and fibre, chemicals, textiles, carbon black and cement.

Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the 'Top Companies for Leaders' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).

Grasim Industries Limited - Paints Business

A new venture in the space of paints, Birla Paints division - Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add colour to your career.

Key Result Areas

• Work closely with the creative agencies and insights team to create the mother brand identity along with creation of brand and guidelines on each product to be launched in the market
• Articulate brand positioning basis insights on consumer segmentation product categories
• Ensure brand guidelines are strictly adhered to, leading to consistency of brand showcase across all media channels, campaigns and collaterals (books, shade cards, product sheets etc..). Coordinating with various stakeholders and functions.
• Appoint creative agencies to help brand team develop imagery and collaterals for market roll-out
• Design & execute a framework for corporate brand building & management on social media
• Enhancing the Corporate Brand and managing the corporate brand pages across social media.

Other requirements

• Experience in brand, communications, social media & PR - 10+ years
• Experience of launching a product in the market.
• Experience of working with mass media and digital agencies
• Robust understanding of content marketing & communications
• Actual hands-on exposure to media planning. Experience of TAM to monitor the media plans
• Experience of working of creation of corporate brand identity and individual brand identities.
• Must have worked with lifestyle products and FMCGs

About Company:

A US $48.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors - metals, pulp and fibre, chemicals, textiles, carbon black, telecom and cement. Learn more about working at Aditya Birla Group by visiting https://careers.adityabirla.com/