Gm Brand Communication Lead Prepaid Vertical
Year Mumbai, Maharashtra, India
Job Description
Job Req ID: 35566
Location: Mumbai, IN
Function: Marketing/Digital
About:
Role #1
Brand Communication Lead for Prepaid Vertical
Job Level/ Designation
M3
Function / Department
Brand Marketing
Location
Mumbai Corp Office
Job Purpose
To lead the Brand Communication efforts for the Prepaid Vertical by developing ATL and BTL communication that will drive strategic brand differentiation and support business efforts for this vertical.
Key Result Areas/Accountabilities
- Driving brand differentiation through articulation and Interpretation of the brand positioning and personality for the prepaid vertical. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.
- Conceptualizing, Building, Owning and Implementing 360 degree campaigns relevant to the target audience and proposition across relevant markets
- Understanding of business issues and developing a communication plan that will support business growth
- Proactively identifying communication needs that would support brand building and business growth through analysis of research and consumer information
- Working closely with the media & social media verticals - in order to ensure campaign deliveries and with the Insights team for identification of Issues and Opportunities respectively.
Core Competencies, Knowledge, Experience
- Strategic thinking and knowledge of fundamentals of brand building
- Creative thinking
- Collaboration
- Leadership
- Process orientation
Experience of 10-12 years in total of which 4+ years in a similar communications role in telecom. Excellent Creative abilities Extreme high level of language proficiency
Must have technical / professional qualifications
MBA
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Job Detail
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Job IdJD2907633
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear